Branding a Store.Branding a Store Ko Floor Kogan Page USA 525 South 4th Street, #241, Philadelphia, PA 19147 0749448326 $45.00 www.koganpage.com 1-800-232-0223 Author Ko Floor applies his nearly forty years of retail experience in Branding a Store, a guide to the core competency A core competency is something that a firm can do well and that meets the following three conditions specified by Hamel and Prahalad (1990):
v. in·struct·ed, in·struct·ing, in·structs v.tr. 1. To provide with knowledge, especially in a methodical way. See Synonyms at teach. 2. To give orders to; direct. v. the reader in retail brand positioning, differentiating brand personality, retail brand communications, the four different types of consumer shopping (speedy, low-cost replenishment replenishment the addition of an appropriate quantity of properly prepared solution containing the correct concentration of chemicals to the developer solutions used in radiography. shopping, solution-driven shopping, self-expression shopping, and sense of discovery shopping Discovery shopping (also known as discovery shopping search) is a type of online shopping that emphasizes the browsing aspects of the shopping experience. Discovery shopping search offers shoppers guided queries for more personalized results. ), forecasts for the future (such as his prediction that each retail sector will become dominated by two or three megabrands), and much more. Written in straightforward, no-nonsense language, Branding a Store is a "must-read" especially for retail marketers big and small. |
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