Branding Expert Russ Myers of Landor Associates Keynote Speaker for AMA Houston November Luncheon.HOUSTON -- How can you measure branding? Russ Myers, Chief Strategy Officer for Landor Associates' San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden office, tackles this marketing dilemma at the next American Marketing Association The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. (Houston Chapter) luncheon, scheduled for Wednesday, November 9. As Chief Strategy Officer, Russ Myers has assisted in solving branding strategy and identity problems for some of the most recognizable brands in the world including Charles Schwab Charles Schwab can refer to:
Mr. Myers' discussion will cover: --How to drive brand into your employee behaviors so that they really "live" the brand; --How to measure the value of your brand; and --Case studies of Landor clients that illustrate how a firm's employees get closer to consumers, drive brand value and build business performance. Landor Associates Landor Associates is a San Francisco-based brand and creative design consultancy. Founded by Walter Landor in 1941, Landor pioneered many of the research, design and consulting methodologies that are now standard in the branding industry. (www.landor.com) is the world's leading strategic brand and creative design consultancy, with a global network of offices. WHAT: AMA (Automatic Message Accounting) The recording and reporting of telephone calls within a telephone system. It includes the calling and called parties and start and stop times of the call. Houston's November Luncheon, featuring Russ Myers of Landor Associates WHEN: Wednesday, November 9, 2005 WHERE: The Junior League of Houston 1811 Briar briar: see brier. Oaks Lane SCHEDULE: 11:30 a.m.- 12:00 p.m. Registration and Networking 12:00 p.m.-1:15 p.m. Speaker and Lunch Advance reservations can be made online at www.amahouston.org. Advance registration is $25 for AMA members, $40 for non-members and $18 for students. Registration at the event is $35 for AMA members and $45 for non-members. Walk-ins will not be assured seating. Please RSVP (ReSerVation Protocol) A communications protocol that signals a router to reserve bandwidth for real time transmission. RSVP is designed to clear a path for audio and video traffic, eliminating annoying skips and hesitations. by Monday, November 7th. You can register online with your credit card at www.regonline.com/84260. No reservations will be accepted after 5:00 p.m. Credit card payment will be accepted at the door on the day of the event. Please keep in mind that no shows will be billed for this event. For questions and comments regarding this event, contact Amanda P. Gatell at apgatell@houston.rr.com Special thanks to AMA Houston's November Luncheon sponsors: Houston Business Journal and Clearpoint Creative. The Houston chapter of the American Marketing Association has over 700 members and is Houston's largest and oldest marketing professional services organization. For scheduled luncheons, meetings and membership information, please visit www.amahouston.org. |
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