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Brandimensions Opens Singapore Office and Adds Support for 15 Languages Extending Its Management and Protection of Global Brands.


TORONTO -- Helps Customers Effectively Address the Misuse of Global Brands on the Internet and Quickly Shut Down Phishing Pronounced "fishing," it is a scam to steal valuable information such as credit card and social security numbers, user IDs and passwords. Also known as "brand spoofing," an official-looking e-mail is sent to potential victims pretending to be from their ISP, bank or retail establishment.  Attacks

Brandimensions Inc., an international leader in the online brand protection and market intelligence industries, today announced the opening of a new office in Singapore City, Singapore. The new office further broadens Brandimensions' global footprint and showcases the company's ability to monitor and manage brand assets around the world.

The explosive growth of the Internet has opened up new markets for brandholders and has made it easier for consumers to communicate on a global scale. This growth has left brandholders vulnerable to security risks from around the world - such as brand infringement, intellectual property theft, identity theft and phishing attacks. With many of Brandimensions clients now working to protect a global brand, the company is aligning its business model to meet the demands of its customers on a worldwide scale. Brandimensions believes that global coverage is now an essential component to protecting a company's brand and image.

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

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 reports from the Anti-Phishing Working Group The AntiPhishing Working Group (APWG) is a consortium that brings together businesses affected by phishing attacks, businesses that provide security products and law enforcement.

The APWG has more than 2700+ members from more than 1600 companies & agencies worldwide.
, phishing and brand mimicking are on the rise each month and are affecting financial institutions, retailers and Internet service providers Internet service provider (ISP)

Company that provides Internet connections and services to individuals and organizations. For a monthly fee, ISPs provide computer users with a connection to their site (see data transmission), as well as a log-in name and password.
 (ISPs). While the majority of attacks come from the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , the number of perpetrators from China, Korea and Taiwan are increasing rapidly. Brandimensions' broad language support and extensive relationships with international ISPs allows for the quick shut down of phishing attacks and other online misuses of brands anywhere in the world. Brandimensions now supports 16 languages including English, Russian, German, Yugoslavian, Croatian, Serbian, French, Swedish, Italian, Cantonese, Mandarin, Singhalese, Taiwanese, Korean, Hebrew and Arabic.

"We know attacks and infringement on our customer's brands extend far beyond the borders of the United States The United States shares international borders with two nations:
  • The United States–Mexico border to the south
  • The Canada–United States border to the north
," said Bradley Silver, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  for Brandimensions. "By expanding our reach to Asia, we will be able to better address phishing attacks as well as a host of other brand related issues - such as brand messaging, market analysis, and reputation management. The expansion will allow us to better help our customers harness the international marketing and brand opportunities the Internet has created. By monitoring global brand perceptions, customers will be able to better understand and target their end-users as well as develop a consistent brand message on the Internet. Equally important, the new office helps us meet the growing demand for our services with the addition of new multi-lingual analysts and ensures 24-hour phishing and brand monitoring support for customers."

Brandimensions' office in Singapore will monitor and handle all business in Asia Pacific, and allow the company to continue to expand into other international markets. In addition, the office will provide support to Brandimensions' North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 client base through data analysis and 24 x 7 phishing attack management. The office, which is located in Singapore city, is currently staffed with two senior managers and will soon have 150 data analysts under its employ.

Brandimensions offers the most comprehensive phishing attack management solutions available by combining its ability to fight threats on a global scale with its phishing detection technology and human intervention to shut down attacks. This unique approach provides customers with the most cost-effective solution and the industry's fastest response times. Brandimensions also provides a brand perception solution that measures consumer and industry sentiment of a company, person, product, and brand message. The company provides a snapshot of consumer and media comments on the product or company in question and can assess whether or not product messaging and product performance is resonating res·o·nate  
v. res·o·nat·ed, res·o·nat·ing, res·o·nates

v.intr.
1. To exhibit or produce resonance or resonant effects.

2.
 with the intended target audience.

About Brandimensions Inc.

Incorporated in 2000, Brandimensions offers a sophisticated real-time solution to analyze, manage and protect a company's intellectual property, trademarks, identity and customers on the Internet. Combined with its sophisticated online market sentiment Market Sentiment

The feeling or tone of a market (i.e. crowd psychology). It is shown by the activity and price movement of the securities.

Notes:
For example, rising prices would indicate a bullish market sentiment.
 analytics offering, Brandimensions offers the only truly integrated brand equity management and protection program on the market. Brandimensions' unique brand equity management programs serves an impressive list of Fortune 500 companies in the automotive, financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
, entertainment, consumer packaged goods Noun 1. packaged goods - groceries that are packaged for sale
foodstuff, grocery - (usually plural) consumer goods sold by a grocer

plural, plural form - the form of a word that is used to denote more than one
, retail, telecommunications and pharmaceutical industries.
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Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 11, 2005
Words:663
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