Brandimensions Identifies Thirty Percent Increase in Phishing Attacks Targeted at Banking Customers over the Past Three Days; Company Offers Banking Institutions Phishing Solutions to Combat Online Identity Theft.

TORONTO -- Due to increased security breaches, Brandimensions Inc, an international leader in the online brand protection and market intelligence industries, identifies a thirty percent increase over the past three days in phishing attacks targeted at the banking industry. The company, which regularly tracks and shuts down industry phishing attacks for its Fortune 1000 customers, has also seen an increase in the illegal selling of phishing kits that provide criminals with the tools and bank names to develop phishing schemes. In an effort to help banks address the increased threat, Brandimensions is making its brand protection services, including StrikePhish, a phishing attack management service, easily available to the banking community. New customers can sign up for a range of services and begin working with Brandimensions' phishing experts in a matter of hours to minimize the risk associated with fraudulent attacks.

"Over the past 96 hours we have seen a significant increase in phishing attacks and we anticipate this to continue over the next week. Banks - of all sizes - should see this as a warning call to take action and set up the appropriate security measures to protect against online fraudulent activity such as phishing," said Bradley Silver, COO of Brandimensions. "Brandimensions has the industry's fastest response times for shutting down phishing attacks. New banking customers can feel confident that we will get them up and running with our StrikePhish offering in a few hours, providing them with best practice phishing solutions. In addition, we will also work with new customers to identify where they may be at risk for fraudulent activity, explain how to set up a brand security council and develop communications to consumers if an attack occurs."

Brandimensions' StrikePhish service ensures that banks have an effective strategy in place to identify, shut down and minimize the risks associated with online identity theft from emails and Web sites that mimic legitimate businesses. Based upon best practices from Brandimensions' work with global financial institutions and law enforcement agencies, StrikePhish leverages a unique approach that combines phishing detection technology with human intervention to shut down attacks. Features of the StrikePhish service offering include:

--Technology analysis and review of suspected fraudulent email and Web site inquires for confirmation prior to alert or acceptance of incident for management;

--Monthly reporting and delivery of forensics for law enforcement, analysis and prosecution;

--Relationships with ISPs worldwide for expediting the closing of fraudulent sites; and

--In-depth analysis of each attack to determine scope and effectiveness, including potentially determining victim identities.

About Brandimensions Inc.

Incorporated in 2000, Brandimensions offers a sophisticated real-time solution to analyze, manage and protect a company's intellectual property, trademarks, identity and customers on the Internet. Combined with its sophisticated online market sentiment analytics offering, Brandimensions offers the only truly integrated brand equity management and protection program on the market. Brandimensions' unique brand equity management programs serves an impressive list of Fortune 500 companies in the automotive, financial services, entertainment, consumer packaged goods, retail, telecommunications and pharmaceutical industries.