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594 Serrano ser·ra·no
n. pl. ser·ra·nos
A cultivar of the tropical pepper Capsicum annuum having small, blunt, highly pungent red or green fruit used in cooking. Lane, Chula Vista Chula Vista (ch`lə), city (1990 pop. 135,163), San Diego co., S Calif., on San Diego Bay; inc. 1911. , CA 91910
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Mel Epstein draws upon his many years of business experience and a natural gift for storytelling Storytelling
semi-legendary fabulist of ancient Greece. [Gk. Lit.: Harvey, 10]
Baron traveler grossly embellishes his experiences. [Ger. Lit. in Brandicapped? to teach and illustrate for others just how to use brand names to clearly and effectively communicate one's business identity, so as to impress oneself upon the memory of anyone who has reason to care about what one's business does. Presenting basic business and marketing concepts in the format of a 43-chapter story, Brandicapped? illustrates its simple narrative with whimsical whim·si·cal
1. Determined by, arising from, or marked by whim or caprice. See Synonyms at arbitrary.
2. Erratic in behavior or degree of unpredictability: a whimsical personality. black-and-white illustrations and diagrams. A plain-terms tale, accessible to all readers regardless of background, very brief and easy to read yet effectively conveying a powerful idea and business tool.