Brandicapped?Brandicapped?Mel! Epstein Black Forest Press c/o Epic Book Promotions 594 Serrano ser·ra·no n. pl. ser·ra·nos A cultivar of the tropical pepper Capsicum annuum having small, blunt, highly pungent red or green fruit used in cooking. Lane, Chula Vista Chula Vista (ch  `lə), city (1990 pop. 135,163), San Diego co., S Calif., on San Diego Bay; inc. 1911. , CA 91910 1582750378 $19.95 1-888-808-5440 www.Brandicapped.com Mel Epstein draws upon his many years of business experience and a natural gift for storytelling Storytelling Aesop semi-legendary fabulist of ancient Greece. [Gk. Lit.: Harvey, 10] Münchäusen Baron traveler grossly embellishes his experiences. [Ger. Lit. in Brandicapped? to teach and illustrate for others just how to use brand names to clearly and effectively communicate one's business identity, so as to impress oneself upon the memory of anyone who has reason to care about what one's business does. Presenting basic business and marketing concepts in the format of a 43-chapter story, Brandicapped? illustrates its simple narrative with whimsical whim·si·cal adj. 1. Determined by, arising from, or marked by whim or caprice. See Synonyms at arbitrary. 2. Erratic in behavior or degree of unpredictability: a whimsical personality. black-and-white illustrations and diagrams. A plain-terms tale, accessible to all readers regardless of background, very brief and easy to read yet effectively conveying a powerful idea and business tool. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion