Branders.com Swims with The Shark: Exclusive Online Offering of The Greg Norman Collection; Brand Recognition Adds Cache to High-End Corporate Gear.Business Editors/High-Tech Writers FOSTER CITY, Calif.--(BUSINESS WIRE)--July 11, 2000 Branders.com, the leading online provider of custom-branded promotional products, announces the exclusive online offering of The Greg Norman Noun 1. Greg Norman - Australian golfer (born in 1955) Gregory John Norman, Norman Collection. The brand recognition provided by these quality products elevates corporate gear to a new level and provides a great opportunity for companies to leverage their own brand. Exclusive Online Availability of The Greg Norman Collection: "Our partnership with Branders.com represents the first time The Greg Norman Collection will be available online to the corporate buyer," said Ira Neaman, President of Vantage, a top industry supplier, chosen by Greg Norman Collection for its commitment to quality products to bring the Greg Norman label to the promotional apparel industry. "Vantage regards Branders.com as the ideal partner for this introduction as they combine a thorough understanding of promotional products with the technology-base to take full advantage of the web. We see this partnership as the vanguard Vanguard Any of three unmanned U.S. experimental satellites. Vanguard I (1958), the second U.S. satellite placed in orbit around Earth (after Explorer 1), was a tiny 3.25-lb (1.47-kg) sphere with two radio transmitters. of an emerging trend in corporate gear where companies leverage their brands on premium apparel." Corporate Gear Acquires Enhanced Cache "We have seen The Greg Norman Collection grow from a golf-inspired knitwear knit·wear n. Knitted garments. knitwear Noun knitted clothes, such as sweaters Noun 1. line to a complete lifestyle sportswear collection," said Kathleen Schultz, VP Merchandising at Branders.com, "and we are very excited to be the first to offer these much sought-after products for corporate branding Corporate branding is the practice of using a company's name as a product brand name. It is an attempt to leverage corporate brand equity to create product brand recognition. It is a type of family branding or umbrella brand. . With our exclusive 'See Before You Buy' technology, sales and marketing professionals can quickly and conveniently select the premium customized merchandise that provides a special way to recognize their employees, customers and partners." About The Greg Norman Collection: The Greg Norman Collection is inspired by one of the world's leading golf professionals, the man they call "The Shark." Reflecting his adventurous ad·ven·tur·ous adj. 1. Inclined to undertake new and daring enterprises. 2. Hazardous; risky. ad·ven spirit and confident, independent style, The Collection captures Greg Norman's "Attack Life" enthusiasm and passion for an individual design sense. Exceptional fabrication fabrication (fab´rikā´sh  n),n the construction or making of a restoration. and distinct styling set apart this line of custom-embroidered shirts, jackets and windshirts. Signature detailing, including shark teeth Shark teeth are relics of shark evolution and biology. Shark skeletons are composed entirely of cartilage. Often the only parts of the shark to survive as fossils are teeth. Fossil shark teeth have been dated back hundreds of millions of years. taping and locker Things commonly known as lockers include:
v. etched, etch·ing, etch·es v.tr. 1. a. To cut into the surface of (glass, for example) by the action of acid. b. buttons and the famous Greg Norman logo on every garment, makes these products among the most highly recognized and regarded around the world. About Branders.com Branders.com is the leading online provider of custom-branded promotional products. Branders.com's exclusive "See Before You Buy" technology allows companies to interactively find, brand and buy promotional products online, with the immediate ability to see a logo or artwork in 3-D on a product. The company offers the largest online selection of products, including exclusive brands, from over 50 major suppliers. Branders.com helps corporations with their enterprise-wide brand management and instant promotional product selection and customization via the company's proprietary online technology and capabilities. Branders.com is also the only company to have such technological innovations as: PhotoSample technology, Product Finder Product finders are information systems that help consumers to identify products within a large palette of similar alternative products. Product finders differ in complexity, the more complex among them being a special case of decision support systems. , IdeaEngine, secure project folders, and instant quotes. Branders.com is headquartered in Foster City, Calif. Additional information can be obtained via the company's Web Site at www.Branders.com or by calling 1-(877) BRANDERS. About Vantage Vantage is the largest apparel manufacturer/embroiderer in the promotional products industry. For 23 years, Vantage has been the apparel company of choice to promote the most prestigious names and logos in the world. Vantage offers sales, merchandising, manufacturing, warehousing, embroidery, and graphic design services, to provide the most unique sales and support network in the corporate apparel marketplace. In addition to being the No. 7 supplier in the industry, Vantage is also a top player in the golf, resort, licensed product and college markets. Headquartered in Avenel, N.J. -- Vantage also maintains ten additional sales and embroidery facilities across the nation. |
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