Branded entertainment; product placement & brand strategy in the entertainment business.9780749449407 Branded entertainment Branded Entertainment, also known as Branded content or Advertainment, is the combination of an audio-visual program (TV, radio, podcast, etc.) and a brand. It can be initiated either by the brand or by the broadcaster. ; product placement & brand strategy in the entertainment business. Lehu, Jean-Marc. Kogan Page Ltd Kogan Page Publishers History & Scope Kogan Page Ltd is a leading UK independent publishing company for the business community. Founded in 1967 by Philip Kogan, the company operates internationally and publishes in seven areas: . 2007 266 pages $39.95 Hardcover HF6146 Lehu (marketing, Pantheon pantheon (păn`thēŏn', –thēən), term applied originally to a temple to all the gods. The Pantheon at Rome was built by Agrippa in 27 B.C., destroyed, and rebuilt in the 2d cent. by Hadrian. Sorbonne Sorbonne (sôrbôn`), first endowed college in the Univ. of Paris, founded by Robert de Sorbon (1201–74), chaplain of Louis IX, and opened in 1253 for the purpose of providing quarters for theology students who were not friars. U.) discusses how product placement has permeated all forms of media, not just film. He describes the history of product placement in the cinema, how this association is useful, advantages and methods for effective placement, legal and ethical issues, using different forms of media, and brand integration. Throughout the book, he incorporates many examples, mostly of US products. The book is aimed at brand managers, marketing professionals, and students. ([c]20072005 Book News, Inc., Portland, OR) |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion