Branded Media Subsidiary Passes Test with IBM.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Branded Media Corporation (Pinksheets: BMCP BMCP Basic Multimedia Communications Package ) announced today that computer and consulting giant IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) has extended its advertising contract with Executive Media Network, a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of BMCP, for a painted tarmac ad at the 34th Street heliport heliport, airport designed exclusively for helicopter traffic. in New York. "IBM is pleased to have been the first to bring tarmac advertising to the US. This media vehicle has provided IBM a unique way to connect with its audience, delivering impact and innovation and reinforcing its brand value proposition 'What Makes You Special?' to its core audience." - Jo Zmood - Business Director at WOW, IBM's Non-traditional / Out-of-home Agency. The IBM tarmac advertisement is the first of its kind for a private aviation facility. The 28 feet by 48 feet ad spectacular promotes the company's new advertising campaign launched on April 1, 2006. IBM decided to extend the campaign at the heliport based on the favorable response it has generated from passengers at the facility. Brian Pussilano, President of Executive Media Network, commented on the contract extension: "The demographic of the travelers passing through the East 34th Street heliport are the C-level executives that IBM seeks to reach with its message. The ad is really eye-catching and can be seen by people landing and taking off from the facility. The client has been happy with the buzz that has been generated by the ad." Branded Media Corporation is a Madison Avenue Madison Avenue, celebrated street of Manhattan, borough of New York City. It runs from Madison Square (23d St.) to the Madison Bridge over the Harlem River (138th St.). In the 1940s and 50s, some of the major U.S. based diversified media company that links production, advertising and marketing in ways which will continue to reach the ever more elusive consumer. The Company identifies, extends and manages brands by creating distinctive market opportunities. Utilizing media platforms and repurposing, BMC (BMC Software, Inc., Houston, TX, www.bmc.com) A leading supplier of software that supports and improves the availability, performance, and recovery of applications in complex computing environments. positions brands and actively seeks creative retail partners to market merchandise directly related to the content it creates for television, print, internet and other media outlets. Branded Media takes a comprehensive approach to brand building through creative, strategic brand messaging designed to increase awareness and sales of consumer products and services. The Company through its wholly owned subsidiary, Executive Media Network, has exclusive agreements with a number of airline partners, including: Delta Air Lines, United Airlines, US Airways, Continental Airlines, Air France Air France in full Compagnie Internationale Air France French passenger and cargo airline with more than 200 destinations in some 80 countries. It introduced supersonic Concorde service in 1976, but financial loss led the company to cease its Concorde , and Lufthansa among others. EMN EMN Equity Market Neutral (investing) EMN École Nationale de la Magistrature (French National School for the Training of Judges and Prosecutors) EMN Electromagnetic Noise can place ads at over 300 points located throughout the world in 138 airline clubs and first class lounges, creating approximately 6.5 million impressions monthly. The network provides advertising clients with the critical audience mass and reach required for national advertising campaigns. This news release may contain certain forward-looking statements that are subject to risks and uncertainties, which may cause the actual results or performance to differ materially from the results or performance expressed or implied. Such statements reflect management's current views and are based on certain assumptions. Actual results could differ materially from the assumptions currently anticipated. |
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