BrandStamp Launches Suite of Products to Enable Online Product Registration.Business/Technology Editors CAMBRIDGE, Mass.--(BUSINESS WIRE)--Sept. 20, 2000 BrandStamp Introduces a Free Turnkey See turnkey system. Solution For Online Retailers to Provide First Ever Point-of-Purchase Product Registration to Consumers BrandStamp Inc., provider of a powerful link between manufacturers, online retailers and consumers, today launched a suite of products that enables retailers to offer point-of-purchase online product registration, gives manufacturers insight into consumer purchase behavior and helps consumers keep track of all their online product registrations. BrandStamp's products allow retailers to be involved in the registration process for the first time, foster channel collaboration Working together on a project. See collaborative software. between online retailers and manufacturers and give them both a better way to communicate with their consumers. "We are excited to launch a suite of products that simultaneously benefits online retailers, manufacturers and consumers," said Michael Kirkpatrick, vice president of technology development for BrandStamp. "We realized that to increase online retailers' willingness to open their e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. sites to us, we would need to develop a product that is easy for them to implement and would have a minimal impact on their already strapped strapped adj. Informal In financial need: We are strapped for cash right now. strapped Adjective strapped for Slang technology resources. The focus of our product development for RegiStar(TM) was to ensure we would provide online retailers with a turnkey solution. With RegiStar(TM) 1.0 we have achieved this goal." BrandStamp's suite of products includes RegiStar(TM), the online product registration engine, InSite(TM), a Web-based database tool that offers analysis of aggregate consumer purchase behavior and BuyFile(TM), an automatically populated pop·u·late tr.v. pop·u·lat·ed, pop·u·lat·ing, pop·u·lates 1. To supply with inhabitants, as by colonization; people. 2. , secure online location where consumers can easily keep track of their product registrations. BrandStamp is currently running a pilot program with beta versions A pre-shipping release of hardware or software that has gone through alpha test. A beta version of software is supposed to be very close to the final product, but, in practice, it is more a way of getting users to test the software in the first place under real conditions. of RegiStar(TM) and InSite(TM) in the juvenile products market on BabyGear.com, with participation from leading manufacturers that hold more 40% of the juvenile products market. About BrandStamp RegiStar(TM) BrandStamp RegiStar(TM), the online product registration engine, is the first technology that allows consumers to instantly register their products at the point-of-purchase online. The product is available to online retailers, with a host of platform-independent solutions, all of which are implemented by BrandStamp's technical team. BrandStamp developed the technology to ensure that integrating the engine into the purchase process would take minimal time and technology resources from the online retailer. RegiStar(TM) is scalable and robust--efficient enough to process millions of e-commerce transactions per day with no impact on completing the transaction. Using RegiStar(TM), retailers are included in the product registration process for the first time and have the ability to build customer loyalty and increase repeat sales. Through product registration, retailers can learn more about their customers and can enhance relationships with them. About BrandStamp InSite(TM) BrandStamp InSite(TM) is an innovative Web-based database tool allowing actionable Giving sufficient legal grounds for a lawsuit; giving rise to a Cause of Action. An act, event, or occurrence is said to be actionable when there are legal grounds for basing a lawsuit on it. insights into customer purchase behavior and demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. . As consumers continue to register their online purchases using RegiStar(TM), the database is populated with information about consumer purchase behavior, including demographics and buying patterns, as well as competitor and market information. The product gives manufacturers access to a large amount of aggregate data, previously unavailable to them through the traditional offline registration process. InSite(TM) includes a set of simple, intuitive, analytical analytical, analytic pertaining to or emanating from analysis. analytical control control of confounding by analysis of the results of a trial or test. tools developed by BrandStamp, to give partners an easy way to analyze, manage and break down InSite's(TM) data into customized reports. Partners then have the opportunity to use this information to target their customers through direct e-mail marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. campaigns, facilitated by BrandStamp. InSite(TM) can help our manufacturer partners execute better marketing strategy and product development and, in turn, increase brand loyalty and sales. About BrandStamp BuyFile(TM) BrandStamp BuyFile(TM) is a central online location where consumers can keep track of all their online product registrations and easily update their contact information and profile. BuyFile(TM) guarantees privacy to the consumer and is certified See certification. by TRUSTe, an independent organization dedicated to building consumer trust and confidence in the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the . Using BuyFile(TM), consumers can opt-in to receive the communications they desire, including product safety recalls from the U.S. Consumer Product Safety Commission, warranty expiration EXPIRATION. Cessation; end. As, the expiration of, a lease, of a contract, or statute. 2. In general, the expiration of a contract puts an end to all the engagements of the parties, except to those which arise from the non- fulfillment of obligations created notices and exclusive manufacturer-sponsored promotions. About BrandStamp Based in Cambridge, MA, BrandStamp was founded in December 1999 with the goal of improving relationships among online consumers, retailers and manufacturers. With its patent-pending online product registration technology and powerful database of purchase and demographic information, BrandStamp creates a link among consumers, manufacturers and retailers and helps them to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. the $40 billion expected to be spent online in the U.S. in 2000. For more information, visit BrandStamp's Web site at www.BrandStamp.com. |
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