BrandStamp Forms Strategic Partnership With NEC to Bring Online Product Registration to Japan; BrandStamp, NEC To Launch Pilot Program On Japanese E-Commerce Web Sites.

Business/Technology Editors

CAMBRIDGE, Mass. and TOKYO--(BUSINESS WIRE)--Sept. 20, 2000

BrandStamp Inc., provider of a powerful link between manufacturers, online retailers and consumers, today announced that it will license its suite of online product registration products to NEC Interchannel (NEIC), a subsidiary of the worldwide high technology leader NEC Corporation, for a series of pilot programs on Japanese e-commerce Web sites. The pilot is expected to launch in the coming months on several of Japan's leading e-commerce Web sites using the full suite of products, which includes RegiStar(TM), the Online Product Registration Engine, InSite(TM), a database tool of accurate, detailed information about customer purchase behavior, and BuyFile(TM), a central online location for consumers to track product registrations.

"We are excited to be working with NEIC to launch this program in Japan and to give global consumers the same access to a convenient way to register their products at the online point-of-purchase that U.S. consumers currently enjoy," said Sean Brown, president and CEO of BrandStamp. "This partnership with NEIC, a worldwide leader and innovator, as well as the global expansion of our innovative product offerings, underscores the value that BrandStamp adds to manufacturers, retailers and consumers alike."

"It is a goal of NEIC to help our manufacturer and retailer partners increase e-commerce sales in Japan and BrandStamp gives us access to the cutting-edge technology and the management expertise we need to more rapidly achieve this goal," said Yasushi Kurokawa, President of NEC Interchannel. "With their online product registration technology and their database of consumer information, BrandStamp gives consumers a added value for shopping online, retailers an added service for their online purchase process, and manufacturers a means to begin effective, one-on-one communications with their customers."

Under the terms of the deal, BrandStamp will license RegiStar(TM), InSite(TM) and BuyFile(TM) to NEIC, providing both technology and management support. Japanese retailers will offer RegiStar(TM) to give their online consumers access to product registration at the point-of-purchase. As consumers continue to register using RegiStar(TM), this registration information will populate the InSite(TM) database and enable manufacturers to begin direct communications with their end customers. Consumers will also be able to access BuyFile(TM) so they can track their product registrations online.

BrandStamp has already introduced this innovative system to the U.S.-based baby products industry through the online juvenile product retailer Babygear.com and has manufacturer participation from 40+% of this market.

About BrandStamp

Based in Cambridge, MA, BrandStamp was founded in December 1999 with the goal of improving relationships among online consumers, retailers and manufacturers. With its patent-pending online product registration technology and powerful database of purchase and demographic information, BrandStamp creates a link among consumers, manufacturers and retailers and helps them to capitalize on the $40 billion expected to be spent online in the U.S. in 2000. For more information, visit BrandStamp's Web site at www.BrandStamp.com.

About NEC Interchannel

NEC Interchannel is one of the leading Internet Service companies in Japan, capitalizing on the rapid growth of IT business. NEIC starts with primary CD-ROM formats for PC's and game machines in their production of multimedia contents covering a wide variety of fields of interest such as culture, entertainment, edutainment, and amusement, with their objective to be an all-inclusive content provider of every format. NEIC brings more fun, more variety to the world of Multimedia.