BrandPartners Group, Inc. to Announce First Quarter Results on Wednesday, April 28th; Company Executives to Hold First-ever Conference Call and Webcast to Discuss Results.

Business Editors

NEW YORK--(BUSINESS WIRE)--April 26, 2004

BrandPartners Group, Inc. (OTCBB: BPTR) announced today that it will release its first quarter financial results for the period ended March 31, 2004 on Wednesday April, 28, 2004 before the market opens. After the release, the Company will hold a conference call to discuss the results.

The conference call will take place at 9 am EST that day. Tony Cataldo, Chairman, and Jim Brooks, Chief Executive Officer, will host the call. Interested participants should call [phone] and use ID number 7075267. International participants should dial [phone] and use the same ID number. There will be a playback available until May 5, 2004 at midnight. To listen to the playback, please call [phone] or [phone] and use ID number 7075267.

The conference call will also be webcast at www.bptr.com and will be available through the Company's Home Page.

BrandPartners Group, Inc (www.bptr.com) operates through Willey Brothers, Inc., a wholly owned subsidiary, providing branch positioning and consulting, merchandising, branch planning and design, and creative services for financial services companies.

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are not historical facts but rather reflect the Company's current expectations concerning future results. The words "believes," "anticipates," "expects," and similar expressions identify forward- looking statements, which are subject to certain risks, uncertainties and factors, including those which are economic, competitive and technological, that could cause actual results to differ materially from those forecast or anticipated. Such factors include, among others: the continued services of Mr. Brooks as Chief Executive Officer of the Company and Willey Brothers; our ability to refinance or obtain an extension of our existing short term debt; our ability to make early payments to certain note holders, thereby entitling the Company to certain debt forgiveness; our ability to continue to obtain waivers of covenants and other defaults under our debt instruments and credit facilities; our ability to identify appropriate acquisition candidates, finance and complete such acquisitions and successfully integrate acquired businesses; changes in our business strategies or development plans; competition; our ability to grow within the financial services industries; our ability to obtain sufficient financing to continue operations; and general economic and business conditions, both nationally and in the regions in which we operate. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. The Company undertakes no obligation to republish revised forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. Readers are also urged to carefully review and consider the various disclosures made by the Company in this press release, as well as the Company's periodic reports on Forms 10-K and 10-Q, current reports on Form 8-K, and other filings with the Securities and Exchange Commission.