BrandPartners Group, Inc. Announces Successful Completion of Private Placement Receives Gross Proceeds of $3,766,050.

Business Editors

NEW YORK--(BUSINESS WIRE)--Feb. 5, 2002

BrandPartners Group, Inc. (NASDAQ: BPTR) today announced that it has completed a private placement of equity in the Company in which it received gross proceeds of $3,766,050.

The Company will use the funds for working capital purposes and possible future acquisitions. The Company's placement agent in the offering was Broadband Capital Management LLC.

Pursuant to the offering, the Company issued an aggregate of 2,987,526 shares of Common Stock, Common Stock Purchase Warrants to acquire an aggregate of 3,276,277 shares of Common Stock at an exercise price of $2 per share, Common Stock Purchase Warrants to acquire an aggregate of 1,638,129 shares of Common Stock at an exercise price of $3 per share, and Common Stock Purchase Warrants to acquire an aggregate of 288,751 shares of Common Stock at various exercise prices equal to the market price of the Company's Common Stock on the date of each closing under the offering. All of the Common Stock Purchase Warrants are exercisable for five years.

The securities offered and sold in the private placement have not been registered under the Securities Act of 1933, as amended, and may not be offered or sold by the holders thereof, absent registration or an applicable exemption from registration requirements. Under the terms of the offering, the Company will file a registration statement covering the Common Stock and Common Stock Purchase Warrants.

BrandPartners Group, Inc. provides merchandising, branch planning and design, and creative services through its Willey Brothers, Inc. subsidiary, and market research data through its iMapData, Inc. subsidiary.

This press release contains "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995. These statements are based on the Company's current expectations of future events and are subject to a number of risks and uncertainties that may cause the Company's actual results to differ materially from those described in the forward-looking statements. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those anticipated, estimated or projected. These risks and uncertainties include, among others, the Company's ability to identify appropriate acquisition candidates, complete such acquisitions and successfully integrate acquired businesses; changes in the Company's business strategies or development plans; effects of competition; the Company's anticipated growth within the financial services industry; the Company's ability to obtain sufficient financing to continue operations; and general economic and business conditions, both nationally and in the regions in which the Company operates. These and other risks and uncertainties are disclosed from time to time in the Company's filings with the Securities and Exchange Commission including the "Forward-Looking Statements" section of the Company's Annual Report on Form 10-KSB for the fiscal year ended December 31, 2000, in the Company's press releases and in oral statements made by or with the approval of authorized personnel. The Company assumes no obligation to update any forward looking statements as a result of new information or future events or developments.