BrandPartners' Willey Brothers Subsidiary Signs Contract With Valley National Bank.

Business Editors

Willey Brothers, a BrandPartners Group, Inc. (Nasdaq: BPTR) company, today announced that it signed a contract establishing a new customer relationship with Valley National Bank of Wayne, New Jersey.

The contract will provide Valley National Bank with Willey Brothers' market intelligence expertise and strategic retail design and building services, which will assist Valley National Bank in fully expressing its brand at the point of contact in the retail environment of Valley's Merchants Bank division branch offices in Manhattan. Valley National Bank possesses assets of over $8 billion and a branch network of more than 100 locations.

BrandPartners Executive Vice President Ed Stolarski stated that the contract with Valley National Bank creates a significant revenue opportunity for Willey Brothers and that the company's current backlog of $22 million represents a 144% increase over the company's $9 million backlog at the same time last year.

"We look forward to a long-lasting relationship with this strong and rapidly growing bank," continued Mr. Stolarski. "Our success in closing this contract and the value of our current backlog illustrates the strength of Willey Brothers' strategic branding and design services as it relates to acquiring and retaining customers."

BrandPartners Group, Inc. (www.bptr.com) currently operates through Willey Brothers, Inc., a fully owned subsidiary providing merchandising, branch planning and design, and creative services and iMapData, a majority owned subsidiary, which provides data based solutions.

Willey Brothers, Inc., provides merchandising, branch planning and design, and creative services for financial services companies.

(This press release contains "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995. These statements are based on the Company's current expectations of future events and are subject to a number of risks and uncertainties that may cause the Company's actual results to differ materially from those described in the forward-looking statements. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those anticipated, estimated or projected. These risks and uncertainties include, among others, the Company's ability to identify appropriate acquisition candidates, complete such acquisitions and successfully integrate acquired businesses; changes in the Company's business strategies or development plans; effects of competition; the Company's anticipated growth within the financial services industry; the Company's ability to obtain sufficient financing to continue operations; and general economic and business conditions, both nationally and in the regions in which the Company operates. These and other risks and uncertainties are disclosed from time to time in the Company's filings with the Securities and Exchange Commission, including the "Forward-Looking Statements" section of the Company's Annual Report on Form 10-KSB for the fiscal year ended December 31, 2000, in the Company's press releases and in oral statements made by or with the approval of authorized personnel. The Company assumes no obligation to update any forward-looking statements as a result of new information or future events or developments.)