BrandPartners' Subsidiary to Design Retail Window Program for Regional New York Bank.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Willey Brothers Awarded $453,000 Follow-On Order for Digital Merchandising merchandising Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product. Program BrandPartners Group, Inc. (OTCBB OTCBB See OTC Bulletin Board (OTCBB). : BPTR), a leading provider of marketing and creative solutions for retail bank branches of financial institutions, announced today that its wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. , Willey Brothers, has been awarded a $400,000 contract for the deployment of a retail window program and a $53,000 contract for a digital merchandising program, for a regional New York-based financial institution, which recently acquired a local banking institution. "We will develop this two tiered branch communications strategy to augment aug·ment v. aug·ment·ed, aug·ment·ing, aug·ments v.tr. 1. To make (something already developed or well under way) greater, as in size, extent, or quantity: successes of the bank's current marketing campaign, and, more importantly, to enhance the robust merchandising rollout program underway that Willey Brothers was awarded by the bank in April," said James F. Brooks, BrandPartners' Chief Executive Officer. "The digital merchandising initiative will help create a more dynamic customer experience by promoting product offerings and generating greater brand awareness in the Bank's competitive New York and New Jersey markets. Digital merchandising offers financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. branches a cost-effective and compelling real-time marketing tool through digital monitors placed selectively within the branches; Willey Brothers' expertise in this platform is positioning the company to benefit from the rapid growth expectations of digital merchandising as retailers in general adopt this marketing technology". BrandPartners and its subsidiaries recently announced a $4.5 million rebranding contract for a major US financial institution bringing the total number of branch conversions this year to 2,600. About BrandPartners Group, Inc.: BrandPartners Group, Inc. together with its wholly owned subsidiary, Willey Brothers, Inc., provides its clients a full spectrum of integrated, end-to-end point-of-purchase communications solutions through its three complementary business segments: branch planning and design, merchandising and creative services Creative Services are a subsector of the creative industries, a part of the economy that creates wealth by offering creativity for hire to other businesses. Examples include:
Statements in this press release that are not statements of historical or current fact constitute ``forward-looking statements'' within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. Such forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. involve known and unknown risks, uncertainties and other unknown factors that could cause the actual results of the Company to be materially different from the historical results or from any future results expressed or implied by such forward-looking statements. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's reports and registration statements filed with the Securities and Exchange Commission. |
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