BrandLogic to Host Corporate Image Conference.WILTON, Conn. -- For the third consecutive year, BrandLogic will be hosting sessions of the Conference Board's Corporate Image Conference to be held in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , January 25-27, 2006. This conference draws over 150 senior executives from Fortune 1000 global corporations to share ideas on building value in their brands. Workshop: Building Brand Proposition This year, Bill Engler, SVP SVP S'il Vous Plaît (French: Please) SVP Senior Vice President SVP Schweizerische Volkspartei (Swiss People~s Party) SVP Society of Vertebrate Paleontology SVP Social Venture Partners SVP St Vincent de Paul Strategy for BrandLogic, will kick off the event with a pre-conference work session entitled en·ti·tle tr.v. en·ti·tled, en·ti·tling, en·ti·tles 1. To give a name or title to. 2. To furnish with a right or claim to something: "Building a Powerful Brand and Meaningful Proposition Seminar." Engler will help participants develop strategies for aligning their corporate brands with both their internal organizations and the marketplace. Engler's years of experience as the head of brand strategy at Interbrand, and prior to that as a business strategy consultant at New England New England, name applied to the region comprising six states of the NE United States—Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, and Connecticut. The region is thought to have been so named by Capt. Consulting, as well as his specialization in organizational dynamics, offer substantial, actionable Giving sufficient legal grounds for a lawsuit; giving rise to a Cause of Action. An act, event, or occurrence is said to be actionable when there are legal grounds for basing a lawsuit on it. insights to executives who are in the process of building corporate identity programs. Seminar: Brand Revival During the main conference, Hampton Bridwell, President of BrandLogic and founder of BrandLogic Interactive, will be joined by the Vice President, Corporate Advertising and Brand Management of The Hartford, to talk about the opportunities for breathing life into mature brands. BrandLogic worked with The Hartford on its 2004 annual report, and the strategy and redesign of its corporate Web site, www.thehartford.com. BrandLogic (www.brandlogic.com) is an independent design agency with 25 years of experience helping global corporations create, develop and manage their brands seamlessly across print and interactive media. Based in Wilton, Connecticut Wilton is a town in Fairfield County, Connecticut, in the United States. As of the 2000 census, the town population was 17,633. It is one of the most affluent communities in the United States. , it has offices in Rochester and Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. . For information, contact Jennifer Christensen (203-834-0087, x310) or chrisensen@brandlogic.com The Conference Board is a non-profit, independent membership organization that conducts research, publishes information and analyses, and brings executives together to learn from one another. To register for the conference, visit: http://www.conference-board.org/ |
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