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BrandExtract Launches New Brand Identity for Applied Diagnostics.


HOUSTON -- BrandExtract, LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
 announced today the launch of Applied Diagnostics, Inc.'s new brand identity, which includes a logo refresh, tagline, tradeshow booth and banners, Web site, a PowerPoint template, print advertisement, a presentation folder, stationery and brochures.

Applied Diagnostics provides a broad range of advanced molecular laboratory testing and technologies that allow physicians to detect disease earlier, make diagnoses, prescribe therapies and monitor results. In other words Adv. 1. in other words - otherwise stated; "in other words, we are broke"
put differently
, this is a company that helps physicians to provide the highest level of medical care.

"In developing a look and feel and tagline for Applied Diagnostics, we wanted to capture the essence of this technologically and medically advanced laboratory. The look and feel focuses on the detail and expertise needed to perform cellular based testing by using textures from the environment they work in. The tagline 'Diagnosis Defined' really speaks to the benefit provided by Applied Diagnostics to physicians and patients," said BrandExtract President and Chief Creative Officer Bo Bothe.

"BrandExtract's brand planning and development model enabled us to hone in on what our brand promise is and how we want to be perceived by our customers," said Applied Diagnostics Director of Marketing Danny Granados. "We're thrilled with the results."

Part of BrandExtract's work included the creation of the Applied Diagnostics Web site (http://applieddiagnostics.com), which included content, creative, site development and BrandExtract's next-generation content management solution, SAM v2. The site provides patients with educational materials, answers to frequently asked questions, a description for Applied Diagnostics various test methodologies and links to other helpful resources. For physicians, the Applied Diagnostics Web site has online forms for ordering tests, as well as an extensive test menu, a protected way to view test results online, and case studies.

About Applied Diagnostics, Inc.

Applied Diagnostics, Inc., founded in 1995, is a broad-spectrum esoteric testing esoteric test Lab medicine The analysis of 'rare' substances or molecules that are not performed in a routine clinical lab. See DORA.  laboratory and the only pathologist-owned commercial esoteric es·o·ter·ic  
adj.
1.
a. Intended for or understood by only a particular group: an esoteric cult. See Synonyms at mysterious.

b.
 laboratory in Houston, Texas “Houston” redirects here. For other uses, see Houston (disambiguation).
Houston (pronounced /'hjuːstən/) is the largest city in the state of Texas and the
. Applied Diagnostics specializes in Flow Cytometry flow cytometry (flōˑ sī·tˑ·m , Immunohistochemistry, and Molecular Pathology Molecular pathology is an emerging discipline within pathology which is focused on the use of nucleic acid-based techniques such as DNA sequencing, fluorescent in-situ hybridization, reverse-transcriptase polymerase chain reaction, and nucleic acid microarrays for specialised studies of  and constantly seeks new technologies and methodologies to add to its menu of tests.

About BrandExtract, LLC

BrandExtract, LLC (www.brandextract.com) is an award-winning branding and integrated communications firm that guides growing companies by providing strategic branding solutions, marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales , advertisement, print and interactive services.
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Publication:Business Wire
Date:May 12, 2008
Words:367
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