BrandExtract Develops Brand Strategy for Chemstations.HOUSTON -- BrandExtract, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control , an integrated branding and communications firm, has launched the new brand identity for Chemstations Inc., a worldwide leader in process simulation software Simulation software is based on the process of imitating a real phenomenon with a set of mathematical formulas. It is, essentially, a program that allows the user to observe an operation through simulation without actually running the program. supplying the process industries and associated fields with its CHEMCAD suite of integrated technologies. BrandExtract's work included a full brand and market assessment, which led to the development of a new Chemstations brand positioning statement, the tagline "Engineering Advanced," logo, stationery The term for boilerplate in the Eudora mail client, starting with Version 3.0. Stationery files are stored on disk and brought into new messages or added to replies. See boilerplate. , corporate brochure, print and banner ad A graphic image used on Web sites to advertise a product or service. Banner ads come in numerous sizes, but are often rectangles 460 pixels wide by 60 pixels high. Also 460 x 55 and 392 x 72 sizes are commonly used. , product CD design and Web site. The new Chemstations logo is an interlocking interlocking /in·ter·lock·ing/ (-lok´ing) closely joined, as by hooks or dovetails; locking into one another. interlocking Obstetrics A rare complication of vaginal delivery of twins; the 1st "c" and right arrow that represents CHEMCAD's easy integration into the engineers' environment as they keep them moving forward. The use of a bright blue and red is meant to create a bold, attention-getting and memorable logo. BrandExtract made extensive use of illustrations in Chemstations brand program, from the brochure to the Web site, which the Chemstations target audience can easily relate to and also adds an international feel. Chemical engineers in more than 800 organizations around the world actively use CHEMCAD. "We were able to capture Chemstations' strategy and objectives and then position and launch Chemstations for growth by integrating our diverse skills. We're thrilled with the results and look forward to helping to take the Chemstations brand to the next level," said BrandExtract President Bo Bothe. "BrandExtract distilled all of our branding statements into a theme that stands for what we do every day: partnering with chemical engineers to solve complex process simulation challenges," said Chemstations Executive Vice President and COO Steve Brown Steve Brown is the name of more than one person of note:
Brand consulting, strategy, and logo and identity development are part of the comprehensive branding and communications services that BrandExtract provides to clients in a variety of industries to help companies grow. About BrandExtract, LLC BrandExtract, LLC is an award-winning integrated branding and communications firm that guides growing companies by providing strategic branding solutions, marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales , advertising, print and interactive services. For more information, visit www.brandextract.com. |
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