BrandEra.com's CEO Marvin Igelman talks to The Wall Street Transcript.Business Editors NEW YORK--(BUSINESS WIRE)--Nov. 13, 2000 The Wall Street Transcript A generic term for any kind of copy, particularly an official or certified representation of the record of what took place in a court during a trial or other legal proceeding. A transcript of record has published an in-depth interview with Marvin Igelman, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of BrandEra.com (Nasdaq:BRND), in which he talks at length about the company's future. The entire 1,600-word interview is available free online at http://www.twst.com/ceos.htm. Igelman gives an overview of the company: "BrandEra is building the world's first comprehensive B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business destination on the Internet for the marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales industry. Essentially, it's a place where we want marketing, advertising and creative professionals to meet, transact An earlier e-commerce system for the Web from Open Market that included order capture and secure order fulfillment using credit cards, ecash and other payment systems. It included customer service and subscription administration capabilities as well as an integrated database for reporting a business relationship, and work together online." Igelman explains, "We are firm believers in the three C's of Internet commerce -- content, community, and commerce. We've done a great job building up the content in that we have well over 100,000 digital assets within our database, and in our Portfolios.com site. Those are all uploaded by members of the community who we believe will continue to use the site. Hopefully they will make this their one-stop shop One-Stop Shop A company or a location that offers a multitude of services to a client or a customer. The idea is to provide convenient and efficient service and also to create the opportunity for the company to sell more products to clients and customers. on the Internet when it comes to everything from news and information, access to the world's best creative, to showcase their portfolio of work, for workgroup solutions, marketplace exchanges -- for any of those, we want it to become their number one destination. We want their use of the site to translate into revenues for the company through the transactions in this marketplace." Looking forward, Igelman states, "We've just launched value-added services A value-added service (VAS) is a telecommunications industry term for non-core services or, in short, all services beyond standard voice calls and fax transmissions. that are subscription-fee based. Multifolios, which is an upgrade from the free standard portfolio, was recently launched with a two-tiered offering, a $9.99 offering and a $24.99 a month offering. The subscription services are being adopted by our user base quite well." This interview is part of a 38-page Outlook for e-commerce and Internet Services Companies Issue available at http://www.twst.com/info/info214.htm or by calling 212/952-7433. The Wall Street Transcript is a premier weekly investment publication serving serious long-term investors Long-term investor A person who makes investments for a period of at least five years in order to finance his or her long-term goals. for over 37 years. The Wall Street Transcript has launched a new free service where investors can ask BrandEra.com (or any public company) a question at http://www.qawire.com The Wall Street Transcript does not endorse the views of any interviewees nor does it make stock recommendations. For subscription information call 800/246-7673. |
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