BrandDefense Protects Brand Names, Trademarks, Copyrights, and More.Business Editors SAN ANTONIO--(BUSINESS WIRE)--Jan. 6, 2003 San Antonio San Antonio (săn ăntō`nēō, əntōn`), city (1990 pop. 935,933), seat of Bexar co., S central Tex., at the source of the San Antonio River; inc. 1837. Company Continually con·tin·u·al adj. 1. Recurring regularly or frequently: the continual need to pay the mortgage. 2. Searches Web for Copyright and Trademark Infringements Trademark infringement is a violation of the exclusive rights attaching to a trademark without the authorization of the trademark owner or any licensees (provided that such authorization was within the scope of the license). and Provides Companies Legal Support to Defend Their Intellectual Property BrandDefense (www.branddefense.com) announced today its entrance into the intellectual property protection market. BrandDefense specializes in managing the process to copyright website content, locating unauthorized use of a company's assets online, and automatically generating notifications to have the infringements removed. "A lot of companies don't realize that every term they've originated and every image they've created are legal assets of considerable value," said Sheridan Chambers, president of BrandDefense. "Once the materials exist on the Internet, protective measures are necessary. It's not uncommon for us to find hundreds, or even thousands, of violations against a company's name and other copyrighted and trademarked material." BrandDefense protects a variety of copyrighted and trademarked information - including names, slogans, images, marketing documents, and more. In addition, the company protects domain names and looks for instances of typosquatting (registering a similar domain name with a slight misspelling mis·spell·ing n. 1. The act or an instance of spelling incorrectly. 2. A word spelled incorrectly. Noun 1. to get traffic), cybersquatting Registering an Internet domain name for the purpose of reselling it for a profit. One of the more notable transactions was the domain name wallstreet.com, which was registered in 1994 for $70 and sold for one million in 1999. (registering a company name with the intent of selling it to its rightful owner), company slander slander: see libel and slander. Slander See also Gossip. Slaughter (See MASSACRE.) Basile calumniating, niggardly bigot. [Fr. Lit. , and information spread by disgruntled dis·grun·tle tr.v. dis·grun·tled, dis·grun·tling, dis·grun·tles To make discontented. [dis- + gruntle, to grumble (from Middle English gruntelen; see employees. Constantly Searching the World Wide Web BrandDefense's suite of technologies and services continually combs the Internet for possible violations of any assets a company wants to defend. The software searches web pages, peer-to-peer networks (1) A network of computers configured to allow certain files and folders to be shared with everyone or with selected users. Peer-to-peer networks are quite common in small offices that do not use a dedicated file server. , newsgroups This is a list of newsgroups that are significant for their popularity or their position in Usenet history. As of October 2002, there are about 100,000 Usenet newsgroups, of which approximately a fifth are active. , ftp sites A server on the Internet that maintains files for downloading. An FTP site may be one or more servers or just one or two folders dedicated to file transfer on a single server. See FTP and anonymous FTP. , and popular trading sites for any infringements. In addition, all assets are run through the U.S. Patent and Trademark Office to search for new applications that might indicate others trying to register similar intellectual property. As a subscription-based service, BrandDefense searches for infringements continuously, generating Red Flag Reports monthly, weekly, or even daily, depending on the needs of the client. All results are also hand-filtered by BrandDefense Examiners, to provide clients with only the most relevant matches. Defending Assets For each Red Flag item a company or an attorney chooses to take action on, BrandDefense can automatically generate notification letters, as well as documents to support legal action, should the need arise. Companies can enter their own letters, use letters provided by an attorney, or choose from BrandDefense's library of pre-generated templates. "With the rapid expansion of the Internet economy The Internet Economy refers to conducting business through markets whose infrastructure is based on the Internet and World-Wide Web. An Internet economy differs from a traditional economy in a number of ways, including: communication, market segmentation, distribution costs, and price. , there's an increasing need for intellectual property protection, and we have many clients who would be excellent candidates for this service," said Alan Thiele, head of the intellectual property practice for the Dallas-based Jenkens & Gilchrist. Thiele continued, "Websites and other information on the Internet are constantly changing, and BrandDefense offers a cost-effective way for companies to continually find and stop others who are infringing upon their assets." Copyrighting Website Materials In addition to protecting a company's assets online, BrandDefense also protects a company's online assets. BrandDefense can take over the time-consuming process of getting a website and its contents copyrighted by filing all the necessary paperwork with the U.S. Copyright office. BrandDefense also makes quarterly update filings to ensure the latest copy of the site is protected, and generates monthly CD archives of the site for records. Third-party, off-site storage is also available. Backed by Rackspace's Senior Management Team Graham Weston and Morris Miller, co-chairmen of Rackspace Managed Hosting in San Antonio, are key investors in BrandDefense and also serve on the company's senior management team. About BrandDefense BrandDefense, based in San Antonio, TX, was founded in May 2002 to help organizations proactively defend their intellectual property (brand names, trademarks, copyrights, etc.) online. BrandDefense specializes in products for the life cycle of a company's intellectual property - from registration to management to enforcement. BrandDefense's proprietary suite of technologies and services handle the process for copyrighting websites, continually comb comb 1. a vascular, red cutaneous structure attached in a sagittal plane to the dorsum of the skull of domestic fowl. It consists of a base attached to the skull, a central mass called the body, a backward projecting blade and upward projecting points. 2. the Internet for unauthorized use of a company's assets online, and automatically generate notifications to have the infringements removed.
Reader Contact Information
BrandDefense, Ltd. 112 E. Pecan, Suite 2650, San Antonio, TX, 78205.
Tel: 210-572-5500, www.branddefense.com
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