Brand3 Selects Navinet to Provide Branded Internet Access as Part of its Desktop Marketing Platform.Business Editors and High-Tech Writers LOS ANGELES--(BUSINESS WIRE)--March 6, 2000 Brand3, a leading developer of branded desktop-based marketing solutions, announced it has selected NaviNet, Andover, Mass., to provide private-label Internet access See how to access the Internet. services as part of Brand3's new desktop marketing platform. Brand3's solution combines free or subsidized Internet access, provided by NaviNet, with its proprietary GluOn gluon, an elementary particle that mediates, or carries, the strong, or nuclear, force. In quantum chromodynamics (QCD), the quantum field theory of strong interactions, the interaction of quarks (to form protons, neutrons, and other elementary particles) is Technology System to create a comprehensive e-commerce framework. The solution allows merchants to extend their brand reach, create sustainable customer relationships with key customers, and increase sales both on-line and off. Brand3's GluOn System places the brandholder's logo permanently onto the consumer's PC desktop, and converts the GluOn logo into a communication channel through which the merchant and PC user can interact. When clicked by the PC user, the logo reveals a drop down "mini-portal" with options for special offers, tailored content, email, calendaring, Internet connectivity or any other service the brandholder may offer. "The ability of our clients to offer a premium, branded Internet service to their customers is an important component of our desktop-based marketing platform," said Mark Gibbs Marcus "Mark" Gibbs was a fictional character on the long-running Channel 4 British television soap opera Hollyoaks. He was played by actor Colin Parry between 2000-2001. , chief technology officer at Brand3. "We selected NaviNet to provide the Internet access component of our offering because of their reputation for providing high quality Internet connectivity and uninterrupted Internet service, regardless of user volumes. This is the type of dependability we need and our clients deserve." NaviNet brings significant value to Brand3's offering. Through NaviNet's network of high availability Also called "RAS" (reliability, availability, serviceability) or "fault resilient," it refers to a multiprocessing system that can quickly recover from a failure. There may be a minute or two of downtime while one system switches over to another, but processing will continue. access, Brand3 can scale its branded Internet services to fit the needs of each merchant, and ensure a fast time to market when developing each merchant's solution. Brand3's desktop marketing solution is targeted to a broad array of major brandholders including retailers, e-tailers, financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. companies, sports franchises, entertainment companies, airlines and alliance programs, among others. About NaviNet NaviNet, a majority-owned operating company operating company A business that engages in transactions with outsiders. of CMGI CMGI Commonly Maintained Grounds Infrastructures CMGI College Marketing Group Information (Services) , Inc., provides a portfolio of private-label Internet access services supported by a leading-edge, high-availability national network. Through a combination of superior technology and strategic partnerships, NaviNet delivers flexible Internet solutions enabling organizations to expand without investing in infrastructure and technology. For more information, visit NaviNet's web site at www.NaviNet.net. About Brand3 Headquartered in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , Calif., Brand3 develops desktop-based marketing solutions that enable major branded organizations to build dynamic and sustainable one-on-one relationships with targeted consumers both on and off the Internet. By combining proprietary GluOn software with premium branded Internet service, the company's solution allows brand holders to establish a permanent and uncluttered presence on the consumer's desktop to build brand identity, establish enhanced relationships with consumers and drive sales. Brand3 was honored at the 1999 Fall Internet World conference as "one of the five most promising Internet start-up companies start-up company A new business. ." For more information, visit Brand3's web site at www.brand3.com. |
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