Brand3's New Solution Extends Customer Relationship-Building Beyond the Internet to the Desktop.

Business Editors and High-Tech Writers

LOS ANGELES--(BUSINESS WIRE)--March 6, 2000

Brand3, a developer of desktop marketing solutions, has introduced a new platform that redefines the ability for retailers, sports franchises, financial institutions and other merchants to extend their brand and build strong, sustainable relationships with key customers. Merchants using Brand3's solution build a private label Internet environment that significantly enhances their ability to promote products, increase transaction frequency and attract and retain the interest of primary target audiences. It is projected that approximately one million users will be accessing the Internet through Brand3-supported services over the next 12 months.

The heart of Brand3's solution is its proprietary GluOn Technology System(TM). The system combines three primary components, providing merchants with an unparalleled arsenal of resources to promote their brand and products:

1.   Proprietary software that places the brand's logo on the PC
     user's desktop, enabling interaction with the consumer through a
     customizable and dynamically updateable control panel

2.   Integrated marketing methodologies including opt-in and viral
     marketing aspects

3.   Free or subsidized Internet services including access, e-mail and
     chat

When a user clicks the merchant's logo, a GluOn menu carrying the merchant's look and feel drops down offering options for tailored content, services, promotions and premium free or subsidized Internet services. With most merchants struggling to build and retain customer attention online, the GluOn System offers a complete framework in which to target highly defined groups with customized messages, create a branded environment and ultimately drive increased sales. The GluOn System's unique attributes allow a merchant to reach the consumer when they are online AND offline.

"By appealing to the consumer's existing brand loyalty without intrusive advertising, merchants using Brand3's solution have a unique opportunity to build sustainable relationships with current and potential customers," said Peter Mansfield, chief executive officer, Brand3. "Brand3's technology not only offers merchants continuous brand presence on the desktop with the consumer's consent, but it also builds a more compelling Internet experience for the merchant's best customers."

Featured as one of the `Five Hot Startups' during the 1999 Fall Internet World conference, Brand3 offers a solution that more closely serves the needs of both PC users and merchants than services from existing free or fee ISPs. It also enables merchants to deliver customizable messages and promotional offers directly to the PC user in a non-intrusive, uncluttered manner consumers will embrace. Merchants may refresh or completely change the messages, content and resources for holidays or time-sensitive promotions. PC users receive content and promotions designed around their specific preferences, an enhanced Internet experience that may include free access, all delivered by a brand they trust.

Brand3's desktop marketing solution is targeted to a broad range of merchants including major retailers, e-tailers, financial services companies, sports franchises, entertainment companies, airlines and alliance programs, among others. WebFlyer, a leading Internet frequent flyer resource, currently uses the GluOn Technology System to offer its customers tailored travel content, special promotions and free, premium Internet service.

About Brand3

Headquartered in Los Angeles, Calif., Brand3 develops desktop-based marketing solutions that enable brand holders to build dynamic and sustainable one-to-one relationships with targeted consumers both on and off the Internet. By combining proprietary GluOn software with premium branded Internet service, the company's solution allows brandholders to establish a permanent and uncluttered presence on the consumer's desktop to build brand identity, establish enhanced relationships with consumers and drive increased sales. Brand3 is funded by Trans Cosmos USA Inc., Silicon Valley Angels, Colman Partners and individual investors. For more information, visit Brand3's on-line pressroom at www.brand3.com/pressroom.