Brand name.RadiciSpandex Corp. has introduced a new brand identity program for its well known family of performance spandex products. Effective November 2008, all RadiciSpandex stretch fibers will carry the brand name RadElast. The creation of the registered RadElast brand is the culmination of a comprehensive corporate identification initiative implemented by RadiciSpandex parent company RadiciGroup among its diverse fiber and textile divisions throughout the world, including RadYarn, Radifloor and RadiGreen, among others. Aider a lengthy deliberation deliberation n. the act of considering, discussing, and, hopefully, reaching a conclusion, such as a jury's discussions, voting and decision-making. DELIBERATION, contracts, crimes. over multiple candidates, executives at RadiciSpandex Corp. and RadiciGroup selected RadElast, which combines the respected Radici name with elastane elastane Noun a synthetic fibre that is able to return to its original shape after being stretched , the European term for spandex, to symbolize the powerful combination of the RadiciGroup heritage as a worldwide leader in fiber technology with the diverse benefits of spandex. The RadiciSpandex RadElast branding program will be available to fabric mills, manufacturers, designers and retailers in all end use markets free of licensing fees as an optional value-added tool to enhance their marketing efforts. RadiciSpandex will provide customers approved for participation in the program attention-getting hangtags that communicate the specific benefits of RadElast fibers throughout the supply chain. The hangtags, jointly created with the design team based at RadiciGroup's headquarters in Bergamo, Italy, will feature the sleek In the Dungeons and Dragons fantasy role-playing game, the Sleek is a Magical Beast. It resembles an Ermine. It seems to have no other desire aside from biting victims and running off. , contemporary RadElast logo in a combination of RadiciSpandex's signature corporate colors: red, white and black. An extended streak beneath the RadElast name graphically conveys the movement and elongation elongation, in astronomy, the angular distance between two points in the sky as measured from a third point. The elongation of a planet is usually measured as the angular distance from the sun to the planet as measured from the earth. of spandex fiber. In addition to the hangtag hang·tag n. A tag attached to a piece of merchandise giving information about its composition and proper care and use. , the RadElast logo will be incorporated into all RadiciSpandex communications tools, including its 2009 trade advertising campaign, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most materials, brochures and sales collateral as well as an updated website. End uses for RadiciSpandex fibers, which will now be identified by their established code names in combination with the RadElast brand, include swimwear, lingerie, activewear, hosiery hosiery Knit or woven coverings for the feet and legs, worn inside shoes. In the 8th century BC, Hesiod referred to linings for shoes; the Romans wrapped their feet, ankles, and legs in long strips of leather or woven cloth. , denim, sportswear, nonwovens, narrow fabrics, personal care, medical and industrial applications. 704-864-5495 www.radicispandex.com |
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