Brand Royalty.Brand Royalty
Matt Haig Haig , Douglas. First Earl Haig. 1861-1928.
British field marshal who was commander in chief of the British forces on the western front (1915-1918).
Kogan Kogan (Russian: Коган) is a popular Russian version of Jewish surname Cohen:
120 Pentonville Coordinates: Pentonville is an area of north-central London in the London Borough of Islington, centred on the Pentonville Road.
Nearby places include Islington, St. Pancras, and Finsbury. The closest tube station is Angel. Road, London London, city, Canada
London, city (1991 pop. 303,165), SE Ont., Canada, on the Thames River. The site was chosen in 1792 by Governor Simcoe to be the capital of Upper Canada, but York was made capital instead. London was settled in 1826. N1 9JN, United Kingdom
0749448261 $19.95 www.kogan-page.co.uk
Written by independent marketing and branding consultant Matt Haig, Brand Royalty: How the World's Top 100 Brands Thrive & Survive is an insightful guide to the tips, tricks, and techinques that one hundred of the most popular brands in America and worldwide use to remain successful in an increasingly competitive marketplace. From pioneer brands, that have earned trust across multiple generations (Heinz, Gillette), to brands that market themselves as status symbols (Rolex, Tiffany Tiffany, Tiffanie (UK)
a semi-longhaired version of the Burmese cat. It has a fine, silky coat in many colors. & Co.), to brands that laud their own consistency (Coca-Cola, Campbell's soup) and much more, Brand Royalty is filled cover to cover with ideas to consider when formulating one's own brand, and charting a direction in which to take it. Highly recommended for small business owners and big business branders or marketing consultants alike.