Brand Royalties: Creating Added Value from Mobile Licensing; Versaly CEO Addresses Climate for Cell Phone Entertainment Deals.BELLEVUE Bellevue (bĕl`vy  ).1 City (1990 pop. 30,982), Sarpy co., E Nebr., a suburb of Omaha, on the Missouri River; inc. 1855. , Wash. -- Versaly Entertainment, a leading mobile entertainment and mobile marketing company, today announced that Matthew Feldman Matthew Feldman was an American Democratic Party politician, who served in the New Jersey State Senator, as Mayor of Teaneck, New Jersey and onetime candidate for Governor of New Jersey. , president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. will be speaking about mobile brand extension at the Mobile & Digital Licensing Summit in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. on Monday, June 20th Feldman has taken recognized entertainment brands such as Star Trek  Editing of this page by unregistered or newly registered users is currently disabled due to vandalism. (R), Fear Factor & Meet the Fockers into the world of mobile
phone entertainment. Mobile ringtones, wallpapers and video offers huge
opportunities to extend a brand. Feldman will cover topics such as how
to negotiate a deal for mobile licensing; business models; revenue
shares; and marketing strategies. The discussion will also cover
understanding how mobile licensing deals are structured among content
owners, technology vendors, publishers, and carriers.
WHAT: Mobilizing Your Brand: Games, Graphics, Music, Video and
Screensavers
Consumers have downloaded millions of screensavers, ringtones,
games and branded graphics to their mobile phones. They're
beginning to download and stream full-track music, video --
even television. Learn how licensing mobile multimedia can
enhance your brand and your profits.
WHEN: Monday, June 20
10:30 AM - 11:20 PM
WHERE: Digital & Mobile Licensing Summit (Co-located with LICENSING
2005)
Jacob Javits Convention Center, New York City
About Versaly Entertainment Versaly Entertainment is a leading mobile media company focused on providing Mobile Brand Management (TM) services with universal appeal. Versaly Entertainment strategically designs, produces, aggregates and distributes innovative lifestyle and quality entertainment-based personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. , messaging, multimedia and games for mobile phones. A pioneer in bringing original voice ringtones to market, Versaly provides consumers worldwide access to one of the largest libraries of content from globally recognized brands to quickly and easily personalize per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. mobile phones. Versaly Entertainment delivers content through various channels including the company's own ForFones website, popular online portals, global resellers, as well as national and international carriers with access to over one billion consumers. For more information on Versaly Entertainment, the company that provides "Big Entertainment on Small Screens," visit http://www.versaly.com. |
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