Brand Partners Awarded $1.2 Million Follow-on Contract.

Business Editors

NEW YORK--(BUSINESS WIRE)--March 2, 2004

Brand Partners Group, Inc. (OTCBB: BPTR) announced today that its wholly owned subsidiary Willey Brothers has signed an additional $1.2 million agreement to implement a retail branch merchandising program for a leading Southeast bank holding company.

"In an effort to enhance its point-of-sale merchandising for its 2004 new builds and renovations, this long-standing client once again chose Willey Brothers as its preferred design and fulfillment partner," said James F. Brooks, Chief Executive Officer of Brand Partners. "As has been the case over the past two decades, our talented team of professionals continues to nurture relationships and add value to our most trusted clients. This award is another example of the growing demand for our services from leading regional bank companies."

BrandPartners Group, Inc (www.bptr.com) operates through Willey Brothers, Inc., a wholly owned subsidiary, providing branch positioning and consulting, merchandising, branch planning and design, and creative services for financial services companies.

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are not historical facts but rather reflect the Company's current expectations concerning future results. The words "believes," "anticipates," "expects," and similar expressions identify forward- looking statements, which are subject to certain risks, uncertainties and factors, including those which are economic, competitive and technological, that could cause actual results to differ materially from those forecast or anticipated. Such factors include, among others: the continued services of Mr. Brooks as Chief Executive Officer of the Company and Willey Brothers; our ability to refinance or obtain an extension of our existing short term debt; our ability to make early payments to certain note holders, thereby entitling the Company to certain debt forgiveness; our ability to continue to obtain waivers of covenants and other defaults under our debt instruments and credit facilities; our ability to identify appropriate acquisition candidates, finance and complete such acquisitions and successfully integrate acquired businesses; changes in our business strategies or development plans; competition; our ability to grow within the financial services industries; our ability to obtain sufficient financing to continue operations; and general economic and business conditions, both nationally and in the regions in which we operate. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. The Company undertakes no obligation to republish revised forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. Readers are also urged to carefully review and consider the various disclosures made by the Company in this press release, as well as the Company's periodic reports on Forms 10-K and 10-Q, current reports on Form 8-K, and other filings with the Securities and Exchange Commission.