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Brand New View to Create Brand Campaign for SEG, Inc.; SEG, Inc. -- Sale Execution Group -- is Focused On Becoming a National Leader in Consumer and Food Products Distribution.


Business Editors/High-Tech Writers

SACRAMENTO Sacramento, city, United States
Sacramento (săkrəmĕn`tō), city (1990 pop. 369,365), state capital and seat of Sacramento co., central Calif.
, Calif.--(BUSINESS WIRE)--July 19, 2001

Brand New View, Inc., a brand communications firm specializing in building world-class world-class
adj.
1. Ranking among the foremost in the world; of an international standard of excellence; of the highest order: a world-class figure skater.

2.
 brands, is pleased to announce that it has been selected as the agency of record by SEG n. 1. (Bot.) Sedge.
2. The gladen, and other species of Iris.
1. A castrated bull.
, Inc., a Portland, Oregon-based company in the consumer and food products industry, to create its corporate identity, brand advertising and marketing programs.

Comprised of professionals with 75 years of experience from the consumer and food products markets, SEG, Inc. will focus on offering a comprehensive range of sales services for consumer and food manufacturers seeking to expand into new markets nationwide. The management team believes their experience, national coverage, in-depth knowledge of the consumer and food products markets and their favorable fa·vor·a·ble  
adj.
1. Advantageous; helpful: favorable winds.

2. Encouraging; propitious: a favorable diagnosis.

3.
 cost structure will allow them to lead the industry within three years.

"Brand New View understands how to build great brands better than any other creative firm. Their experience spans building brands for Fortune 500 firms as well as new ventures. More specifically, they have a deep understanding of the consumer and food products markets, which is key to the long-term Long-term

Three or more years. In the context of accounting, more than 1 year.


long-term

1. Of or relating to a gain or loss in the value of a security that has been held over a specific length of time. Compare short-term.
 success of our new venture," stated Donald Jason, co-founder and business development director of SEG, Inc.

"We are very excited to be working with Don and the entire SEG team on this new launch. New ventures require a dedicated creative effort from the outset to establish a strategically viable brand that succeeds over the long-term," said John Davis, chief executive officer of Brand New View. "The Brand New View team is comprised of entrepreneurs, academics, executives and creative professionals who have worked with new companies and understand the unique demands of these firms."

About Brand New View

Brand New View is a brand communications firm focused on helping clients build great brands. It uniquely combines ad agency capabilities with first-rate executive education to help companies create a compelling brand story both inside and outside the organization. Its clients come from a diverse range of industries including: financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
, software, entertainment, consumer products, higher education higher education

Study beyond the level of secondary education. Institutions of higher education include not only colleges and universities but also professional schools in such fields as law, theology, medicine, business, music, and art.
 and hospitality.

With its unusual combination of business, creative and academic experience and a flair for inventiveness Inventiveness
Archimedes

(287–212 B. C.) invented military engine which saved Syracuse. [Gk. Hist.: Hall, 31]

Bell, Alexander Graham

(1847–1922) inventor of telephone (1876). [Am. Hist.
 and irreverence, Brand New View believes it is building the most exciting company in the known universe. For further information, visit the Brand New View web-site at: www.BrandNewView.com.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 19, 2001
Words:383
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