Brand New View Markets Unify as Web Application Development Leader.Business Editors/High-Tech Writers SACRAMENTO, Calif.--(BUSINESS WIRE)--May 23, 2001 New Ads Targeted Toward Java and Linux Developers and Business Decision Makers are Designed to Reinforce Unify's Strategic Brand Direction Brand New View, Inc., a creative catalyst firm specializing in building world-class brands, is delighted to announce that it has been retained by Unify Corporation (company) Unify Corporation - Developers of the Unify relational database. At one time, before Sybase, they were a competitor of Oracle, et al. http://unify.com/. ftp://ftp.unify.com/. to create a new advertising campaign asserting the company as a leader in web application development. Brand New View will create print ads for Java Developers Journal and Linux World magazines as well as banner ads A graphic image used on Web sites to advertise a product or service. Banner ads come in numerous sizes, but are often rectangles 460 pixels wide by 60 pixels high. Also 460 x 55 and 392 x 72 sizes are commonly used. for the online counterparts. Additionally, Brand New View will create booth displays for Unify's upcoming trade shows, including JavaOne. "We selected Brand New View because of their unique and successful approach to building brands. They understand the nuances of our technology and the dynamics of our market. The quality of Brand New View's creative thinking combined with their strategic perspective is, quite simply, unrivaled," said Frank Verardi, vice president of Sales and Marketing for Unify 1. (database, product) Unify - A relational database produced by Unify Corporation. 2. (algorithm) unify - To perform unification. . "We're thrilled thrill v. thrilled, thrill·ing, thrills v.tr. 1. To cause to feel a sudden intense sensation; excite greatly. 2. To give great pleasure to; delight. See Synonyms at enrapture. about working with Unify, their great team and their world class products," said Randy Ramirez, creative director of Brand New View. "Their 20-year history and sizeable customer base inspire a level of loyalty and success which we are proud to work with as they embark on Verb 1. embark on - get off the ground; "Who started this company?"; "We embarked on an exciting enterprise"; "I start my day with a good breakfast"; "We began the new semester"; "The afternoon session begins at 4 PM"; "The blood shed started when the partisans these new brand initiatives." About Brand New View Brand New View is a creative catalyst firm focused on helping clients build great brands both internally and externally. The company fervently fer·vent adj. 1. Having or showing great emotion or zeal; ardent: fervent protests; a fervent admirer. 2. Extremely hot; glowing. believes that organizations in the 21st century must be relentlessly innovative and creative inside and outside to succeed. Brand New View is uniquely positioned to accomplish this. With its unusual combination of extensive business, creative and academic experience and a flair for inventiveness Inventiveness Archimedes (287–212 B. C.) invented military engine which saved Syracuse. [Gk. Hist.: Hall, 31] Bell, Alexander Graham (1847–1922) inventor of telephone (1876). [Am. Hist. and irreverence, Brand New View is building a dynamic and FUN company and culture. For further information, visit the Brand New View web-site at: www.BrandNewView.com. |
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