Brand New View, Inc. Develops Sales and Communication Curriculum for TIAA-CREF.Business Editors SACRAMENTO, Calif.--(BUSINESS WIRE)--Aug. 7, 2001 Brand New View, Inc., a brand communications firm specializing in building world-class brands, is pleased to announce that it has been retained by TIAA-CREF TIAA-CREF Teachers Insurance and Annuity Association - College Retirement Equities Fund to develop and pilot a new sales and communication curriculum in conjunction with its expansion into new markets in the U.S. "We selected Brand New View because they offer specialized training and executive education services that not only improve people's performances but help reinforce the overall brand image," said Robert Levit, director of the Retirement Services Training Center. "They have a unique expertise in a range of educational techniques that make people more productive and effective." "We are very pleased to be working with TIAA-CREF, one of the leading financial brands in the world today. This custom-designed curriculum will help focus their sales efforts in the new market opportunities they are pursuing," said John Davis, chief executive officer of Brand New View. "Their 80 year tradition of success is well known and we share a common passion for the world of education which makes our relationship especially interesting." About Brand New View Brand New View is a brand communications firm focused on helping clients build great brands. It uniquely combines ad agency capabilities with first-rate executive education to help companies create a compelling brand story both inside and outside the organization. Its clients come from a diverse range of industries including: financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , software, entertainment, consumer products, higher education and hospitality. With its unusual combination of business, creative and academic experience and a flair for inventiveness and irreverence, Brand New View believes it is building the most exciting company in the known universe. For further information, visit the Brand New View web-site at: www.BrandNewView.com. About TIAA-CREF With more than $290 billion in assets under management Assets Under Management (AUM) is a term used by financial services companies in the mutual fund and money management or investment management business to gauge how much money they are managing. , TIAA-CREF, headquartered in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , is a leading financial services organization, a major institutional investor Institutional Investor A non-bank person or organization that trades securities in large enough share quantities or dollar amounts that they qualify for preferential treatment and lower commissions. , and the world's largest retirement system. TIAA TIAA Teachers Insurance and Annuity Association TIAA Travel Industry Association of America TIAA This Is An Acronym TIAA Texas Insurance Advisory Association (statistical reporting agency in Texas) TIAA Total Inactive Aircraft Authorization is the Teachers Insurance and Annuity Association, one of only three U.S. firms to hold triple-A ratings from all four major independent analysts of the insurance industry. CREF CREF College Retirement Equities Fund CREF Cross Reference CREF Connection Refused CREF Computer Ready Electronic Files CREF Capital Region Energy Forum CREF Computer Resources Evaluation Facility CREF Centre de Recherche en Ecologie et Forestrie is the College Retirement Equities Fund, an open-end, diversified management company diversified management company An investment company with a minimum of 75% of its assets as cash, government securities, securities of other investment companies, and other securities subject to a limitation of no more than 5% of the diversified management registered with the federal Securities Exchange Commission. |
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