Brand New Talent Steps on Board at Mambo.com; Marketing and Communication Experts to Choreograph Consumer Outreach for Mambo.com.MENLO PARK Menlo Park. 1 Residential city (1990 pop. 28,040), San Mateo co., W Calif.; inc. 1874. Electronic equipment and aerospace products are manufactured in the city. Menlo College and a Stanford Univ. research institute are there. 2 Uninc. , Calif.--(BUSINESS WIRE)--Dec. 8, 1999-- Mambo.com, the premier online activity and event planning Event planning is the process of planning a festival, ceremony, competition, party, or convention. Event planning includes budgeting, establishing date and alternate date (rain date), selecting and reserving the event site, acquiring permits, and coordinating transportation and payment service, today announced the appointment of two highly experienced Bay Area professionals to its executive team -- Kim Kapoor and Maggie Young. Kapoor and Young bring their significant consumer brand marketing and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most experience from Netscape, AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. , Unilever and Ernest and Julio Gallo Julio Gallo (March 21, 1910 – May 2, 1993) is one of the founders of the E & J Gallo Winery, along with his brother Ernest Gallo. Joseph Gallo was married to Aileen Gallo (b.1913–d.1999). Winery to Mambo.com to create the number one consumer brand in online activities and event planning. Mambo.com recently announced the appointment of its CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Madeline Schroeder who is a veteran of consumer branding with 17 years of marketing, management and product development experience. "A key success factor for Internet companies today lies behind the power of a quality consumer brand," said Madeline Schroeder, CEO of Mambo.com. "We have brought Kapoor and Young on board to build and market an enduring brand for Mambo.com that will position our company at the forefront of online event planning, focusing on community and commerce interaction on the Web." Kim Kapoor, vice president of brand marketing, joins the Mambo.com executive team with more than 10 years experience in global marketing. Kapoor will leverage her expertise as vice president of global brand strategy and international marketing at Ernest and Julio Gallo Winery to create a strong consumer brand for Mambo.com. At Mambo.com, Kapoor will also pull from her experiences of developing and executing market entry strategies and brand and portfolio plans for 12 brands in major international markets, including Dove, Lever 2000, Turning Leaf, Ernest and Julio Gallo portfolio and others. Kapoor also brings key management skills in building global marketing teams to her role at Mambo.com. Maggie Young, senior director of corporate communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. , will develop and implement aggressive strategic communication initiatives for Mambo.com that will shift consumer perception of how to use the Internet for community and commerce interactions. Young brings more than 14 years experience of building public relations and marketing strategies, corporate branding and media planning to Mambo.com. Prior to joining the company, Young was a vice president of communications at America Online where she was responsible for driving the AOL West communications strategy. At Netscape Communications, Young led PR efforts for the enterprise products division and announced the free Netscape browser and source code -- generating extensive national press coverage and improving the public perception of Netscape. In addition, Young worked with teams from Netscape and AOL to execute a successful communication platform for the AOL/Netscape merger. Kapoor and Young will work closely with the Mambo.com executive team to develop an integrated marketing strategy, including traditional brand marketing, guerrilla marketing, public relations, sponsorships and promotions. The most recent Mambo.com promotion, "Countdown to the Millennium," lets Mambo.com users win a prize every day in the month of December. Prizes include a Palm Pilot V, Canon digital camera, RCA See RCA connector and video/TV history. Direct TV Satellite, a trip to New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , a Panasonic Superflat TV and more. To participate, visit Mambo.com at http://www.mambo.com. About Mambo.com Mambo.com is the premier online activity and event planning and payment service. Founded in 1999, Mambo.com brings people together for everyday activities, parties and events, utilizing the Web to build communities and commerce opportunities around these social gatherings. With venture capital funding from Hummer Winblad Venture Partners and angel investors, Mambo.com is well-capitalized, strongly supported by its partners and positioned for long-term growth and success. Mambo.com is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. located in Menlo Park, California Menlo Park is a city in San Mateo County, California in the United States of America. It is located at latitude 37°29' North, longitude 122°9' East. Menlo Park had 30,785 inhabitants as of the 2000 U.S. Census. . For more information about Mambo.com or to use its services to plan and promote a social gathering, visit the company on the Web at http://www.mambo.com. |
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