Brand New Report Outlines Motorola's Entrance Strategy into the Indian Handset Market.DUBLIN Dublin, city, Republic of Ireland Dublin, Irish Baile Átha Cliath, county borough (1991 pop. 915,516), Leinster, capital of the Republic of Ireland, on Dublin Bay at the mouth of the Liffey River. , Ireland Ireland, Irish Eire (âr`ə) [to it are related the poetic Erin and perhaps the Latin Hibernia], island, 32,598 sq mi (84,429 sq km), second largest of the British Isles. -- Research and Markets (http://www.researchandmarkets.com/reports/c60295) announces the addition of new IE Market Research report Competitor Insight 2006: Handset The part of the telephone that contains the speaker and the microphone. On a desktop phone, the part you hold in your hand is the handset. On a cellphone, the entire phone is the handset. See multihandset cordless and headset. Manufacturer Competitor Analysis-- Motorola in India to their offering. The Competitor Insights provide intelligence on strategies and prospects of telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications. firms. You will get information on management backgrounds, key CONSUMEREADY[TM] and EXPORTREADY[TM] information about firms, proprietary financial metrics metrics Managed care A popular term for standards by which the quality of a product, service, or outcome of a particular form of Pt management is evaluated. See TQM. , and strategic risks facing the firm. This report outlines Motorola's entrance strategy into the Indian handset market. Motorola has been late in recognizing the potential of the India market and consequently has a lot of catching up to do to capture market share there. Announcements made by Motorola in 2005 and 2006 have given shape to Motorola's India strategy, although the extent to which its India strategy will be successful, given competition from Nokia and Sony Ericsson For an arrangement of Sony Ericsson products, see list of Sony Ericsson products Sony Ericsson is a joint venture established in 2001 by the Japanese consumer electronics company Sony Corporation and the Swedish telecommunications company Ericsson to make mobile phones. , is yet to be seen. Broadly, this strategy appears to be based on three principles-- begin rebuilding relationships with Indian operators; establish India as a manufacturing and software center for network equipment and devices; and target entry-level handset models to capture market share in semi-urban and rural markets. The insight provided by this report will be of immense utility to those seeking to benefit from this company's position. Content Outline: Motorola Strategic Outlook in India Motorola Operational Summary Motorola has distinct Manufacturing and Software Development Advantages in India Brand Image Survey Results and Analysis Annex an·nex tr.v. an·nexed, an·nex·ing, an·nex·es 1. To append or attach, especially to a larger or more significant thing. 2. A: Methodology for our 2005-06 Brand Image and Wireless Strategy Surveys Annex B: Financial Metrics Methodology Disclaimers and Disclosures For more information visit http://www.researchandmarkets.com/reports/c60295 |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion