Brand Names Education Foundation Launches Redesigned Website.

Business Editors

NEW YORK--(BUSINESS WIRE)--Aug. 5, 2003

The Brand Names Education Foundation (BNEF) has officially launched the redesign of its website, www.bnef.org.

New features include committee information, updates, how to contribute, the 2002 annual report and contributor listings, in addition to a homepage with links that answer the who, what, when and how questions that often surface when referring to BNEF, the International Trademark Association's educational foundation.

"The two primary qualities of the new site are that it better showcases the Foundation's programs and how people can contribute to these programs," says Cathleen Curran, BNEF's executive administrator. "Enhanced navigational features allow visitors to the site to easily access information on programs, events, committees, volunteers and supporters of the Foundation."

The Foundation, which was established in 1987 to promote education in the field of trademarks and advance the brand name concept, conducts educational programs designed to keep the public mindful of the value of brand names to the economy. BNEF also develops scholarships and other programs to interest and recruit the finest minds to the practice of trademark law, and sponsors research to promote better understanding of existing and proposed trademark laws.

Some of the more well-known programs of the Foundation include the Saul Lefkowitz Moot Court Competition, the Ladas Memorial Awards, the University Scholarship Program and the Pattishall Medal. In addition, the BNEF fundraising Gala Event, held every year during the International Trademark Association's Annual Meeting, is an opportunity to recognize the Foundation's many contributors and volunteers from around the world, and provides a showcase to highlight the accomplishments of the scholarship and award recipients who have distinguished themselves through the Foundation's various programs in the past year.

Visitors to the new site may send their comments to [e-mail].

    BNEF Public Relations

    --  Elaine Czach, Public Relations Specialist
        + 1 [phone]
        [e-mail]

    --  Naeran Rubio, Managing Editor
        + 1 [phone]
        [e-mail]

    --  Cathleen Curran, Executive Administrator, BNEF
        [phone]
        [e-mail]

    --  Daryl G. Grecich, Director, Marketing and Communications
        + 1 [phone]
        [e-mail]