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Brand Lands, Hot Spots, and Cool Spaces: Welcome to the Third Place and the Total Marketing Experience.


Brand Lands, Hot Spots hot spots

acute moist dermatitis.
, & Cool Spaces

Christian Christian

flees the City of Destruction. [Br. Lit.: Pilgrim’s Progress]

See : Escape


Christian

travels to Celestial City with cumbrous burden on back. [Br. Lit.
 Mikunda

Kogan Page USA

c/o Stylus stylus: see pen.


(1) A pen-shaped instrument that is used to "draw" images or select from menus. Styli (the plural of stylus, pronounced "sty-lye") come with handheld devices that have touch screens, such as PDAs and video games.
 Publishing, LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
 

22883 Quicksilver quicksilver: see mercury.


(1) (QuickSilver Technology, Inc., San Jose, CA, www.qstech.com) A mobile communications company that specializes in a reconfigurable logic chip for cellphones and PDAs. See adaptive computing.
 Drive

Sterling, VA 20166-2012

0749442565 $39.95 www.styluspub.com

Expert marketer, trend scout and specialist in mood management for public spaces Christian Mikunda presents Brand Lands, Hot Spots, & Cool Spaces, an insider's guide to how marketers successfully connect an emotional bond with the customer, placing him or her in the right mood to attract sales, and embellishing public spaces in such a manner that they become locations other than home and work that customers wish to visit regularly. From concept stores and design malls to lobbies and lounges, urban entertainment centers, fairs and expos, and much more, public spaces of all kinds draw upon the fundamental principles that Mikunda clearly delineates to better set their customers at ease and entice them into returning again and again. Highly recommended, especially for marketing professionals seeking to hone the attractiveness of their given projects.
COPYRIGHT 2004 Midwest Book Review
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:The Bookwatch
Article Type:Book Review
Date:Nov 1, 2004
Words:160
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