Brand It Yourself.Brand It Yourself Lynn Altman Penguin Group 375 Hudson Street, New York, NY 10014 Jane Wesman Public Relations (publicity) 322 Eighth Avenue, Suite 1702, New York, NY 10001 1591841062 $21.95 www.us.penguingroup.com 1-800-847-5515 Lynn Altman, cofounder co·found tr.v. co·found·ed, co·found·ing, co·founds To establish or found in concert with another or others. co·found of brand consulting firm Viverito & Altman Inc., presents Brand It Yourself: The Fast, Focused Way to Marketplace Magic, a guide to transforming branding into an energizing energizing, adj giving energy to; revitalizing; rejuvenating. , exciting process that captivates consumer imaginations. Teaching the "Brandmaker Express" process as a means for revitalizing and overcoming paralysis in marketing departments, Brand It Yourself covers not only being sufficiently bold to take the market by storm, but also how to avoid common advertising quagmires such as puns, negatives, ads that focus too much on problem areas, wearing one's price tag on one's sleeve, the dangers of branding, and the savvy consumer's modern distrust of "doctor" and expert recommendations for products. "In fact, while this book is not the number-one Doctor Recommended Book on Branding, it is a book endorsed by the Branding Professionals of America (BPA BPA British Paediatric Association. ), the New Product Marketing Alliance (NPMA NPMA National Pest Management Association NPMA National Property Management Association NPMA National Petroleum Management Association NPMA National Project Management Association NPMA Non-Preemptive Multiple Access NPMA National Podiatric Medical Association ), and the Fast Branders of America (FBA FBA Federal Bar Association FBA Functional Behavior Assessment FBA Fibre Box Association (North America) FBA Forms Based Authentication (Microsoft Outlook Web Access) FBA Florida Bicycle Association ). Well, it would be if any of them really existed." Salacious sa·la·cious adj. 1. Appealing to or stimulating sexual desire; lascivious. 2. Lustful; bawdy. [From Latin sal humor, straight-to-the-point advice, tips, tricks, techniques, and much more backed by a lifetime of experience in the field make Brand It Yourself a "must-read" for anyone responsible for business marketing and advertising. |
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