Brand Institute Expands to Europe; New Switzerland Office to Feature Multilingual Branding Experts.Business Editors/Health/Medical Writers MIAMI--(BUSINESS WIRE)--April 13, 2004 European companies It may never be fully completed or, depending on its its nature, it may be that it can never be completed. However, new and revised entries in the list are always welcome. This is a list of companies from the countries in the European Union. today will begin having more access to Brand Institute's unique branding and market research services as it opens an office in Lausanne, Switzerland, with an extraordinarily credentialed, multilingual staff. For the past 11 years, Brand Institute (BI) has been the United States' premier full-service, brand identity company, specializing in nomenclature development, market/safety research services, and design. With more than 200 clients in 2003, alone, BI has helped develop names for some of the most well-recognized products, such as Pfizer's Lipitor, Bayer/GlaxoSmithKline's Levitra and Mercedes-Benz StarMark. "Companies have been so receptive to our services in the U.S. it was natural for us to grow in this direction," said James L. Dettore, BI president and chief executive officer. "We've got top-notch staff opening our Switzerland office who will impress Europe with their branding expertise." A pharmacist with a European Regulatory Affairs Regulatory Affairs (RA), also called Government Affairs, is a profession within regulated industries, such as pharmaceuticals, medical devices, energy, and banking. Regulatory Affairs professionals usually have responsibility for the following general areas: Harvard College, originally for men, was founded in 1636 with a grant from the General Court of the Massachusetts Bay Colony. medical school. She speaks fluent French and English, with additional skill in German. Todd Robison joined BI after 10 years managing brands internationally for companies, including Mercedes-Benz and Blockbuster. With well-honed expertise in international marketing, multicultural organizational management and branding, Mr. Robison will work as a brand development director. Mr. Robison earned his international MBA MBA abbr. Master of Business Administration Noun 1. MBA - a master's degree in business Master in Business, Master in Business Administration from the American Graduate School of International Management (Thunderbird thunderbird In North American Indian mythology, a powerful spirit in the form of a bird that watered the earth and made vegetation grow. Lightning was believed to flash from its eyes or beak, and the beating of its wings was thought to represent rolling thunder. ) in Glendale, Ariz., and his M.A. from the Hochschule St. Gallen St. Gallen (Sankt Gallen in Switzerland. He speaks fluent English and German, with additional skill in Spanish, Dutch and French. Associate Director Didier Steutelings has six years' experience in pharmaceutical sales and marketing. He joins BI after experience at Aventis, Organon or·ga·non or or·ga·num n. pl. or·ga·nons or or·ga·nums or or·ga·na 1. An organ. 2. A set of principles for use in scientific investigation. organon pl. organa [Gr.] organ. , Bayer and Novartis. Mr. Steutelings holds a B.A. from the Hautes Etudes Commerciales in Liege liege In European feudal society, an unconditional bond between a man and his overlord. Thus, if a tenant held estates from various overlords, his obligations to his liege lord, to whom he had paid “liege homage,” were greater than his obligations to the other , Belgium, and is fluent in Dutch, French and English, with additional skill in Italian, Spanish and German. BI's Switzerland office is located at 37, rue du Simplon, CH-1006 Lausanne, Switzerland. Telephone: +41 (0)21 619 9000 and Fax: +41 (0)21 619 9004 |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion