Brand Awareness Report Provides an Understanding of Custom Electronics Professionals' Familiarity With Brand Names Within 21 Separate Product Categories.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c79144) has announced the addition of "Brand Awareness, Use and Preference among Home Systems Integrators" to their offering. This report, part of the Channel Monitor Service, provides an understanding of custom electronics professionals' familiarity use and preference with brand names within 21 separate product categories. It presents the results of EH Publishing's 3rd annual study conducted in collaboration with Parks Associates. Results show brands specified, used & installed by custom electronics professionals during the past two years. "This research documents the fact that certain brands are well-entrenched as the market leaders in their specialty categories," said Daryl Delano, EH Publishing's research director. "Members of the 'Hall of Fame' that consistently measure high rankings See Google bomb. for brand familiarity and use include Denon for receivers, Marantz for amplifiers, Russound for multi-room audio distribution, Lutron for lighting control, and Crestron for whole-house automation." Contents: The Bottom Line 1.0 Introduction 1.1 Research Study Objectives 1.1.1 Rank Factors Important to Brand Selection 1.1.2 Determine Installers' Familiarity with Brands 1.1.3 Quantify Quantify - A performance analysis tool from Pure Software. Use over Past Two Years 1.1.4 Identify Brand Preferences 2.0 Notes on Methodology 2.1 Survey Overview 2.2 Future Research 3.0 Profile of Respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. 3.1 Primary Business 3.2 Geographical Location of Operations 3.3 Length of Time in Business 3.4 Estimated 2007 Revenues 3.5 End-user Cost of a Typical Home Systems Installation 3.6 Rating of Importance of Selected Brand Characteristics 4.0 Highlights of Survey Results 5.0 "Top 5 Brands" by Product Category 5.1 In-Wall/Ceiling Speakers 5.2 Floor/Shelf (Freestanding free·stand·ing adj. Standing or operating independently of anything else: a freestanding bell tower; a freestanding maternity clinic. ) Speakers 5.3 Receivers 5.4 Amplifiers and Pre-Amps 5.5 Multi-Room Audio Distribution 5.6 Media Servers 5.7 Audio/Video Wire & Cables 5.8 Plasma Flat-Panel TVs 5.9 LCD (Liquid Crystal Display) A display technology that uses rod-shaped molecules (liquid crystals) that flow like liquid and bend light. Unenergized, the crystals direct light through two polarizing filters, allowing a natural background color to show. Flat-Panel TVs 5.10 Rear Projection TVs See rear-projection TV and front-projection TV. 5.11 Front Projection Video 5.12 Screens 5.13 Racks/Mounts/Lifts/Stands 5.14 Power Conditioning/Power Quality/Surge Suppression 5.15 Home Theater An audio/video entertainment center that has a large-screen TV and hi-fi system with three speakers in the front (left, right and center) and left and right speakers in the rear. Starting in the early 1990s, video inputs were added to stereo receivers and preamplifiers. Furniture/Seating/Acoustical Treatments 5.16 Whole-House Automation System 5.17 Lighting Controls 5.18 Window Covering/ Motorized mo·tor·ize tr.v. mo·tor·ized, mo·tor·iz·ing, mo·tor·iz·es 1. To equip with a motor. 2. To supply with motor-driven vehicles. 3. To provide with automobiles. Control 5.19 Universal Wireless Remote Controls 5.20 Central Vacuum Systems vacuum system Urology A mechanical system used to facilitate and maintain an erection; an erection erector. Cf Penile implant. 5.21 Structured Wiring Systems Resource Book Brand Ranking in 21 Product Categories For more information visit http://www.researchandmarkets.com/reports/c79144. |
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