Branching out.Since one-time one-time adj. 1. or one·time a. Occurring or undertaken only once: a one-time winner in 1995. b. film studio executive Roger Schaffner founded Palisades Palisades, cliffs along the west bank of the Hudson River, NE N.J. and SE N.Y., extending from N of Jersey City, N.J., to the vicinity of Piermont, N.Y., with a general altitude of from 350 ft to 550 ft (107–168 m). Media Group Inc. in 1996, the Santa Monica-based ad agency has been known for its work with Hollywood. While Schaffner isn't disowning dis·own tr.v. dis·owned, dis·own·ing, dis·owns To refuse to acknowledge or accept as one's own; repudiate. Noun 1. his Hollywood roots, he believes that Palisades Media Group's future growth lies elsewhere. And so for the first time since founding the company, Schaffner is relinquishing re·lin·quish tr.v. re·lin·quished, re·lin·quish·ing, re·lin·quish·es 1. To retire from; give up or abandon. 2. To put aside or desist from (something practiced, professed, or intended). 3. the title of president. The new president is Bruce Bruce, Scottish royal family descended from an 11th-century Norman duke, Robert de Brus. He aided William I in his conquest of England (1066) and was given lands in England. Dennler, who began his career as a media planner in 1983 and most recently served as executive vice president and director of planning for the advertising agency Carat USA. Dennler's expertise is with clients such as Procter & Gamble Co. rather than the movie studios. Schaffner, who will remain chief executive and chairman of Palisades, said Dennler was brought on to go beyond entertainment clients, who still account for $350 million of the firm's $550 million in annual billings. "The next 10 years is going to be such an incredible change in our industry," Schaffner said. "Those of us who adapt are going to be OK and those of us who don't are going to be left behind." Staff reporter James Nash can be reached by phone at (323) 549-5225, ext. 230, or by email at jnash@labusinessjournal.com. |
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