Brakes Chooses Siebel Systems to Create a Real-Time, Customer-Centric Catering Business.

SAN MATEO, Calif. -- Siebel Consumer Goods Will Transform Sales, Marketing, and Service Processes at Leading UK and French Supplier to Caterers

Siebel Systems, Inc. (Nasdaq:SEBL), a leading provider of business applications software, today announced that Brakes has chosen Siebel Consumer Goods to create a real-time, customer-centric catering solutions business. A comprehensive, unified customer view will allow Brakes, the leading supplier of food service solutions to caterers in the UK and France, to streamline its sales ordering and service inquiry process and target customers with tailored, compelling catering offerings. As a result, Brakes anticipates driving a significant increase in revenues, fostering productivity gains, and increasing customer satisfaction among its large customer base of restaurants, hotels, schools, and other institutional customers in the UK and France.

"The commitment Brakes makes to its customers is simple: high-quality products, developed specifically to meet the needs of each of the varying sectors within the catering market, backed by the finest levels of service and customer care in the industry," says Nadia Adrien, Project Director, Brakes. "Siebel business applications will be a cornerstone of Brakes' strategy to sustain its leadership in the business catering market. By providing a unified customer view across all touchpoints, Siebel Consumer Goods will help Brakes to identify new sales and marketing opportunities, segment and target potential customers with personalized campaigns, and deliver first-class service."

Brakes will implement Siebel Consumer Goods to integrate customer information from all of its operating subsidiaries. This will provide the company with a single, multichannel view of each customer. More than 700 telesales agents will be equipped to provide fast, accurate, and comprehensive customer service, spanning order taking, delivery status, reorders, and billing queries. Seamless integration with the company's SAP back-office applications will create real-time, end-to-end business process integration -- allowing agents to immediately inform customers about stock availability, order status, and "live pricing" product bundling discounts.

Marketing staff will segment customers for multichannel marketing campaigns and analyze campaign performance. Finally, telesales agents and front-line employees will be intuitively prompted, within the context of their jobs, to recommend complementary products, promote special offers, identify customers at risk, and deliver even better customer service.

About Siebel Systems

Siebel Systems, Inc. is a leading provider of business applications software, enabling corporations to sell to, market to, and serve customers across multiple channels and lines of business. With more than 4,000 customer deployments worldwide, Siebel Systems provides organizations with a proven set of industry-specific best practices, CRM applications, market-leading analytics products, and business processes, empowering them to consistently deliver superior customer experiences and establish more profitable customer relationships. Siebel Systems' sales and service facilities are located in more than 30 countries. For more information about Siebel Systems, Inc., or to review other customer success stories, please visit www.siebel.com.

Except for the historical information contained herein, this press release contains forward-looking statements that involve risk or uncertainties. Future operating results of Siebel Systems may differ from the results discussed or forecasted in the forward-looking statements due to factors that include, but are not limited to, risks associated with customer relations, such as the availability of Siebel Systems' products and services, customer implementation of products and services, relationships with customers, third-party vendors and systems integrators, concentration of revenues in a relatively small number of customers, existence of errors or defects in products, ability to successfully manage growth, significant current and expected additional competition and the need to continue to expand product distribution and services offerings. Further information on potential factors that could affect the financial results of Siebel Systems are included in Siebel Systems' Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and its other filings with the Securities and Exchange Commission, which are available at www.sec.gov. Siebel Systems assumes no obligation to update the information in this press release.

Siebel is a trademark of Siebel Systems, Inc. and may be registered in certain jurisdictions. All other product and company names mentioned are the property of their respective owners and are mentioned for identification purposes only.