Brainshark adds presence, IM support within on-demand presentations.Brainshark, a provider of on-demand On-Demand refers to a service or feature which addresses the user's need for instant gratification and immediacy of use. In most cases the value proposition for an on-demand service is wrapped up in the fact that the user or consumer of the service avoids a significant up-front rich-media communications solutions, has announced support for presence and instant messaging Presence and Instant Messaging (PRIM) was an early proposal to the IETF of a standard protocol for instant messaging. No work has been done on it since 2001, however. Currently, SIP, its derivative SIMPLE, and XMPP are being considered for use as instant messaging protocols. applications to provide viewers of on-demand presentations with the ability to detect whether the presenting expert or sender is currently available, and to instantly initiate an online conversation in real time. Any Brainshark presentation can be presence-enabled with a direct connection to the appropriate individual or group (such as a sales or support team). Presence elevates the reach and convenience of on-demand presentations to higher levels of interaction, coupling time-shifted content viewing with an immediate real-time 1. real-time - Describes an application which requires a program to respond to stimuli within some small upper limit of response time (typically milli- or microseconds). Process control at a chemical plant is the classic example. exchange of information to deliver even more effective selling, channel support, training and customer service. [ILLUSTRATION OMITTED] Due to its open architecture, any existing presence platform can be seamlessly integrated with this on-demand communications application. Applications for contextual presence include selling, learning and customer service. "By embedding 1. (mathematics) embedding - One instance of some mathematical object contained with in another instance, e.g. a group which is a subgroup. 2. (theory) embedding - (domain theory) A complete partial order F in [X -> Y] is an embedding if contextual presence [into on-demand communications], companies can provide relevant and immediate personal contact at the moment of highest interest and need," said Brainshark CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Joe Gustafson. www.brainshark.com |
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