Brainshark Used At Massachusetts Software & Internet Council to Extend Reach of 2000 Investment Conference.Business/Technology Editors BOSTON--(BUSINESS WIRE)--June 13, 2000 Conference Participants Instantly Publish Rich-Media Presentations on the Web Using Brainshark Brainshark, a web communications service provider A Communications Service Provider or CSP is a company that transports information electronically. The term encompasses public and private companies in the wireline, wireless, Internet, cable, satellite, and managed services businesses. that enables businesses to instantly author, deliver and manage content critical for business communications, was used by presenters at the Massachusetts Software & Internet Council's (MSIC MSIC Maritime Security Identification Card (Australia) MSIC Missile and Space Intelligence Center (US DoD) MSIC Massachusetts Credit Union Share Insurance Corporation MSIC Maritime Safety Information Center ) 2000 Investment Conference for Private Companies to showcase promising technology companies to leading venture capital firms Name Location Founding date Managing Partners/Directors Specialty Capital managed 5AM Ventures Menlo Park, CA; Waltham, MA 2002 John Diekman, PhD (managing partner), Scott Rocklage, PhD (managing partner), Andrew Schwab (managing partner) life sciences $200M [1] at the conference. Using Brainshark(TM), entrepreneurs were able not only to promote their companies to investors attending the conference in Boston, but also extended their reach to a worldwide Internet audience. MSIC's 2000 Investment Conference offers a unique opportunity for investors to learn about and evaluate innovative and dynamic software and interactive media companies with high growth potential. The goal of the conference was to bring together investors and entrepreneurs to explore mutually beneficial Adj. 1. mutually beneficial - mutually dependent interdependent, mutualist dependent - relying on or requiring a person or thing for support, supply, or what is needed; "dependent children"; "dependent on moisture" financial relationships. Conference presenters used Brainshark to instantly publish and distribute presentations to potential investors and others on the MSIC web site, www.msicouncil.org. Presenters found that the product was easy to use and only required access to the Internet, PowerPoint(R), and a telephone. By using Brainshark, companies can maximize their ability to quickly share information and broaden their reach to key audiences in a cost-effective manner. Brainshark is a hosted application that enables companies to quickly create self-authored multimedia communication assets, instantly deliver them via the web, and manage them through automated au·to·mate v. au·to·mat·ed, au·to·mat·ing, au·to·mates v.tr. 1. To convert to automatic operation: automate a factory. 2. cataloging, tracking and feedback mechanisms. By leveraging familiar applications and devices such as Microsoft PowerPoint(R) and the telephone, and hosting the application, Brainshark is the first company to create an easy-to-use rich-media authoring and delivery solution for high-impact communication. Brainshark is the only product that enables companies to amass rich-media content, creating a portal-like environment for sales and marketing, corporate communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. and customer relationship management. "Our participation at the conference showcased how Brainshark enables companies of all sizes to efficiently and rapidly share rich-media presentations with key audiences over the Internet," said Joe Gustafson, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Brainshark. "In addition, Brainshark extended value to conference presenters by offering a powerful and executive-friendly solution for rapid knowledge transfer." About Brainshark Brainshark is a web communications service provider that allows businesses to instantly author, deliver and manage content critical for business communications. Brainshark was founded in 1999 and is privately held. Brainshark's investors include leading early-stage venture firms One Liberty Ventures, SI Ventures (a GartnerGroup affiliate), Reach Internet Incubator incubator, apparatus for the maintenance of controlled conditions in which eggs can be hatched artificially. Incubator houses with double walls of mud, a fireroom, and several compartments each holding about 6,000 hens' eggs were developed in ancient times; the LLP LLP - Lower Layer Protocol and Citizens Capital Corp. The company is headquartered in Waltham, MA. |
|
Printer friendly
Cite/link
Email
Feedback
Reader Opinion