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Brainshark Sinks Its Teeth into Subscription Accounting with Softrax.


Leading SaaS Company Selects Softrax to Automate To turn a set of manual steps into an operation that goes by itself. See automation.  Billing and Revenue Recognition

CANTON Canton, cities, United States
Canton.

1 City (1990 pop. 13,922), Fulton co., W central Ill., in the corn belt; inc. 1849. It is a trade and industrial center for a coal and farm area.

2 Town (1990 pop. 18,530), Norfolk co.
, Mass. -- Softrax Corporation, a leading provider of enterprise billing and revenue recognition solutions, today announced that Brainshark Inc., the leader in on demand communications that enable sales and marketing effectiveness Marketing Effectiveness is the function of improving how marketers go to market with the goal of optimizing their marketing spend to achieve even better results for both the short-term and long-term. Also related to Marketing ROI and Return on Marketing Investment (ROMI). , has selected Softrax in order to keep up the demands of its growing business by automating its financial infrastructure. As a SaaS (Software as a Service) provider, Brainshark chose Softrax for its deep understanding and knowledge of their business model and its ability to meet the special requirements associated with the way billing and revenue are managed in a subscription-based environment.

"As our growth continues to accelerate, we need a scalable financial reporting infrastructure that meets the particular needs of our business model," stated Mike McEachern McEachern may refer to:

People:
  • Allan McEachern, lawyer, retired judge, and the current Chancellor of the University of British Columbia
  • Chase McEachern, campaigner for mandatory heart defibrillators
  • Lon McEachern, poker analyst
, VP Finance and Administration, Brainshark. "With Softrax, we expect to have the unique ability to schedule billing and revenue separately, and easily manage a rapidly growing number accounts and contracts through closing and renewals without having to add more people to our finance team."

"Subscription revenue models require companies to manage and coordinate complex and separate processes for billing and revenue recognition, "said Gottfried Gottfried is a name of Germanic origin. It combines German words for "God" (Gott) and "peace" (fried), and is found in use as both a first name and as a surname.  Sehringer, Vice President Marketing, Softrax. "Our experience providing automation solutions for SaaS business models will enable Brainshark to easily scale their finance operations The execution of the joint finance mission to provide financial advice and guidance, support of the procurement process, providing pay support, and providing disbursing support.See also financial management.  to meet their growth objectives."

About Brainshark, Inc.

Brainshark, Inc. is the leading provider of on-demand On-Demand refers to a service or feature which addresses the user's need for instant gratification and immediacy of use. In most cases the value proposition for an on-demand service is wrapped up in the fact that the user or consumer of the service avoids a significant up-front  communications that enable sales and marketing effectiveness. Our patented technologies and suite of offerings empower empower verb To encourage or provide a person with the means or information to become involved in solving his/her own problems  people to create, manage, and share on-demand presentations that combine voice, visuals, and documents for high-impact viewing anytime, anywhere. Providing secure, enterprise-class applications for today's global organizations as well as cost-effective cost-effective,
n the minimal expenditure of dollars, time, and other elements necessary to achieve the health care result deemed necessary and appropriate.
, flexible solutions for the small businessperson, Brainshark is the solution of choice for any organization focused on increasing revenue and reducing costs through faster and more effective communications. For more information, visit www.brainshark.com or view this brief overview presentation: http://www.brainshark.com/brainsharkinc/MSEIntro?tx=PR

About Softrax

Softrax Corporation is a leading provider of enterprise billing and revenue management software solutions that fundamentally change the way companies manage, analyze, report, and forecast their revenue. Softrax solutions automate the entire revenue cycle, from complex billing and contract renewals, through revenue recognition, reporting and forecasting. Hundreds of corporations benefit from using Softrax to maximize their revenue, reduce operating expenses Operating expenses

The amount paid for asset maintenance or the cost of doing business, excluding depreciation. Earnings are distributed after operating expenses are deducted.
, comply with revenue recognition regulations and Sarbanes-Oxley requirements, and gain unprecedented visibility into their business performance. Softrax Corporation, headquartered in Canton, MA is privately held. More information can be found at www.softrax.com, www.revenuerecognition.com, and by calling 1.888. 4 SOFTRAX.

Note to editors: Softrax is a registered trademark of Softrax Corporation. Other company, brand and product names, and design work are the trademarks or registered trademarks of their respective owners.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 21, 2006
Words:462
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