Brainshark Reports Another Record Year in 2006.Leading SaaS Provider Posts Record Growth and Customer, Product, and Service Achievements WALTHAM, Mass. -- Brainshark, Inc., the leader in on-demand communications that enable marketing and sales effectiveness Marketing and Sales Effectiveness is a category of technologies and services that refers to improving business results through optimizing the efforts of Marketing and Sales, which, if properly aligned, make each business group more effective. , today announced it has achieved a number of significant milestones during 2006 including record revenue growth. Companies Embrace Richer, On Demand Communications As companies rapidly adopted Brainshark to communicate with employees, customers, prospects, and partners; audiences demonstrated their acceptance of this highly effective and convenient form of communications. The company's sales grew by 52% last year. Customers created more than 56,000 new presentations, and their audiences spent more than 28 million minutes viewing Brainshark-delivered content. Today more than 500 enterprise customers are using Brainshark solutions. "2006 was a year of tremendous growth. We are proud to have met every goal we set for ourselves, and are prepared for even greater success in 2007," said Joe Gustafson, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and Founder. "The very foundation for our company is to empower empower verb To encourage or provide a person with the means or information to become involved in solving his/her own problems businesspeople to quickly and easily create and deliver rich content. As Web 2.0 and user-generated content The production of content by the general public rather than by paid professionals and experts in the field. Mostly available on the Web via blogs and wikis, user-generated content refers to material such as the daily news, encyclopedias and other references, movie and product reviews as gained media attention during the year we saw these trends gain momentum within the corporate sector with companies empowering subject-matter SUBJECT-MATTER. The cause, the object, the thing in dispute. 2. It is a fatal objection to the jurisdiction of the court when it has not cognizance of the subject-matter of the action; as, if a cause exclusively of admiralty jurisdiction were brought in a court experts to deliver and share information in rich, engaging formats that are accessible anywhere, anytime, on any device." Brainshark Demonstrates Product Leadership in On-Demand Communications The company released two major version releases during the year, including new modules and capabilities such as: * a Content Approval Module to help companies deliver consistent, high quality communications; * one-click Podcast creation and the ability to view Brainshark-delivered content on mobile devices; * text-to-speech capability to generate voice-enriched presentations from slide notes; * enhanced integration with CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. systems, such as Brainshark for Salesforce.com AppExchange, that allows salespeople sales·peo·ple pl.n. Persons who are employed to sell merchandise in a store or in a designated territory. to deliver more powerful and personal communications in the sales process A sales process is a systematic approach for performing product or service sales. The reasons for having a sales process include seller and buyer risk management, achieving standardized customer interaction in sales and scalable revenue generation. and gain immediate insight into prospect response; * and numerous other enhancements. Delivering Customer Value and SaaS Excellence Brainshark customers realized rapid ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). including increased product revenues, shortened short·en v. short·ened, short·en·ing, short·ens v.tr. 1. To make short or shorter. 2. ramp up-time of new hires, and increases in the quantity and quality of sales leads A sales lead is the identity of a person or entity potentially interested in purchasing a product or service, and represents the first stage of a sales process. The lead may have a corporation or business associated with the person(s). . In 2006 Brainshark customers shared these stories and more with other users and Brainshark experts as part of a multi-city customer event series. The company also launched Customer Connection Online; a new resource site and community forum that enables customers to access tips and tutorials and to share experiences with other users within moderated discussion forums. Planning for continued strong customer growth in the coming years, Brainshark invested an additional $1 million in its hosting infrastructure to increase scalability and performance. Today, the hosting infrastructure that supports its Software-as-a-Service business model is equipped to support many times the current demands on the system. To view an on-demand presentation by Brainshark CEO Joe Gustafson highlighting these and other 2006 Achievements, please visit: http://www.brainshark.com/brainsharkinc/2006results?tx=PR. About Brainshark, Inc. Brainshark's on-demand communications solutions are used by more than 500 organizations, including a third of the Fortune 100 to improve productivity in marketing, sales, training, and communications. Our patented technologies and suite of offerings empower people to create, manage, and share on-demand presentations that combine voice, visuals, and documents for high-impact viewing anytime, anywhere. Providing secure, enterprise-class applications for today's global organizations as well as cost-effective, flexible solutions for the small businessperson, Brainshark is the solution of choice for any organization focused on increasing revenue and reducing costs through faster and more effective communications. For more information, visit www.brainshark.com. |
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