Brainshark Joins Siebel Alliance Program; Brainshark's Rich-Media Communication Solutions Complement Siebel eBusiness Applications.

Business/Technology Editors

BURLINGTON, Mass.--(BUSINESS WIRE)--May 15, 2001

Brainshark(TM), the leading provider of self-service rich-media communications solutions, today announced that it has joined the Siebel Alliance Program as a Software Partner. Siebel Systems Inc. (Nasdaq:SEBL) is the world's leading provider of eBusiness applications software. Brainshark's award winning communication solutions will complement Siebel eBusiness Applications to enhance the delivery of mission-critical rich-media content.

Siebel Systems provides an integrated family of eBusiness applications software enabling multichannel sales, marketing, and customer service systems to be deployed over the Web, call centers, field, reseller channels, retail and dealer networks. Brainshark's rich-media communications solutions are used by business professionals to instantly self-author, publish, edit, and distribute high-impact, rich-media content (audio, video, documents, and visuals) over the Internet. Brainshark allows business professionals to add voice to content and deliver rich-media information using standard tools, including the telephone and Microsoft's PowerPoint presentation software.

Brainshark's rich-media communications platform can be applied across vertical markets quickly, efficiently and cost-effectively. By using Brainshark, sales and marketing professionals can consistently and rapidly communicate content throughout their organizations, empowering their sales forces to be more productive and to better develop customer relationships. Rich-media capabilities improve the effectiveness of corporate training and communication initiatives, resulting in increased employee productivity and sales success.

"The necessity to quickly communicate with and educate potential customers has placed increased demand on the integration of global, rich-media communication solutions into everyday business operations," said Joe Gustafson, CEO of Brainshark. "Siebel Systems has long been the leading eBusiness applications software provider, offering superior personalized customer communications and collaboration. This alliance, building on Siebel Systems strength, will allow Brainshark to offer a powerful solution to companies that want to improve customer satisfaction through the delivery of flexible and tailored communications worldwide."

About Brainshark, Inc.

Brainshark, Inc. is the leading provider of self-service rich-media communications solutions that add the power of the spoken word to web-based business communications. Thousands of business professionals use Brainshark's platform and integrated self-service solutions to quickly author and instantly deliver compelling, rich-media content over the Internet, while building a secure on-line database of editable, reusable and sharable corporate knowledge assets. Using Brainshark, customers seize competitive advantage by quickly adopting rich-media solutions as an integral part of their business communications. Brainshark's corporate headquarters are located in Burlington, MA. For comprehensive information on Brainshark visit www.brainshark.com.