Brainshark Expands Professional Services Offerings.Rapid Results Programs and Best Practices Workshops Help Companies Optimize optimize - optimisation Results of Marketing, Sales, Training, and Corporate Communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. Initiatives WALTHAM, Mass. -- Brainshark, Inc., the leader in on-demand business communication solutions, today announced it has recently expanded its professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. offerings to include Email Marketing Best Practices Workshops and Rapid Results eMarketing Programs. Part of two new categories of Professional Services, these offerings are driven by strong demand from companies looking to leverage the higher impact, reach, and traceability of Brainshark-powered communications within their marketing, sales, training, and communications initiatives. Email Marketing Best Practices Workshops, the first of a series of Workshop offerings, are designed to provide email marketers the specialized spe·cial·ize v. spe·cial·ized, spe·cial·iz·ing, spe·cial·iz·es v.intr. 1. To pursue a special activity, occupation, or field of study. 2. knowledge necessary to produce higher-impact, higher-reach, and more traceable email marketing campaigns. The four-hour session, delivered at the customer's site, covers list selection and management, message design and delivery, response tracking, and more. Integrated into the workshop is education on how to use the Brainshark on-demand business communication platform to make your email campaigns more memorable, personal, and traceable - at a fraction of the effort and expense typically involved in producing other forms of rich content. The other new service offering, Rapid Results eMarketing Programs, combines eMarketing campaign services with a limited license of the Brainshark solution for a specific campaign. Brainshark consultants help to create and track the content, optimize response through testing; distribute the campaign, and track results. This service helps companies increase marketing response rates and qualified leads versus previous methods by delivering high impact, highly traceable campaigns in a short amount of time. With the addition of these two service offerings, Brainshark now offers five general categories of professional services: * Rapid Results Programs (NEW) - Direct assistance and program management to quickly & successfully launch marketing, sales, training, and corporate communications initiatives. * Best Practices Workshops (NEW) - On-site best practices consulting to empower empower verb To encourage or provide a person with the means or information to become involved in solving his/her own problems companies to improve their internally-developed marketing, sales, training, and corporate communications programs. * Content Enhancement - presentation makeovers, professional voice talent, translation and transcription, and other enhancements to your Brainshark-powered presentations. * Application Development Services - Integration of the Brainshark solution and functionality within custom applications or existing systems such as CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. or LMS (Learning Management System) An information system that administers instructor-led and e-learning courses and keeps track of student progress. Used internally by large enterprises for their employees, an LMS can be used to monitor the effectiveness of the . * Rapid Start Services - Training of presentation authors and administrators, best practices consulting, and guidance on incorporating the Brainshark solution within existing business processes. Through the recent use of a Brainshark Rapid Results eMarketing Program, a leading technology reseller An organization that sells hardware and software to the general public. Resellers purchase products from software publishers and hardware manufacturers. achieved record response to a co-op marketing campaign with its OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and partner. The reseller increased its typical response rates by 5 times and influenced more than $1.5 million in product revenues. "Leadership in the on-demand business communication space requires more than just good technology," said Joe Gustafson, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Brainshark, Inc., "It demands that we work closely with our customers and empower them with the information and services to derive optimum business results." About Brainshark, Inc. Brainshark is the leader in on-demand business communication solutions. Our patented software empowers any business person to easily create, deliver and track high-impact voice-enriched presentations - available on demand. More than 500 companies - including a third of the Fortune 100 - rely on Brainshark software and services to accelerate training, increase marketing response rates, shorten (audio, compression) Shorten - A form of lossless audio compression. the sales cycle, or enhance corporate communication. Provided on a Software-as-a-Service (SaaS) basis, Brainshark solutions can be ramped up quickly for rapid return on investment. For more information, visit www.brainshark.com, or view a brief presentation about how Brainshark Drives Marketing and Sales effectiveness Marketing and Sales Effectiveness is a category of technologies and services that refers to improving business results through optimizing the efforts of Marketing and Sales, which, if properly aligned, make each business group more effective. at: http://www.brainshark.com/brainsharkinc/MSEintro?tx=pr |
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