Brainshark Expands Executive Talent Pool; Growing Start-Up Hires Vice Presidents of Marketing and Customer Support and Services.Business/Technology Editors BURLINGTON, Mass.--(BUSINESS WIRE)--Aug. 8, 2000 Brainshark, Inc., the leading provider of self-service rich-media communications solutions, today announced two additions to its management team. Brainshark hired James C. Griffeth as vice president of marketing and Lisa Reinhold as vice president of customer support and services. Griffeth is responsible for planning and driving all of Brainshark's marketing and communications activities, while Reinhold is leading Brainshark's efforts to meet and exceed the needs of their customers and Brainshark's growing services business. The expansion of Brainshark's marketing and customer support and services teams will ensure that Brainshark continues to understand and fully support customers' current and future needs for a rich-media communications platform. "The addition of top-tier executive talent like Jim and Lisa to the executive team at Brainshark underscores our commitment to delivering the world-class rich-media communications platform, self-service solutions, services and support that is already accelerating our customers' move to the next generation of business communications," said Joe Gustafson, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Brainshark. Jim Griffeth brings 18 years of experience developing marketing organizations, crafting corporate and product marketing strategies and implementing successful marketing initiatives. Most recently, Griffeth was vice president of worldwide marketing at Innoveda, Inc., a $100 million leader in Internet-enabled collaborative electronic design automation solutions. He built the Innoveda marketing team, implemented a new corporate strategy, designed and managed the rollout of a new Innoveda corporate identity and coordinated the acquisition of Summit Design. Prior to Innoveda, Griffeth was CEO and founder of WellNex Systems, a healthcare technology start-up. Over a 15-year period prior to WellNex, Griffeth served in various senior marketing and management roles at Viewlogic, Mentor Graphics Mentor Graphics, Inc (NASDAQ: MENT) is a US-based multinational corporation dealing in electronic design automation (EDA) for electrical engineering and electronics, as of 2004, ranked third in the EDA industry it helped create. , and Silicon Compiler Software that translates the electronic design of a chip into the layout of the logic gates, including the actual masking from one transistor to another. The source of the compilation is either a high-level description or the netlist. See HDL, netlist and logic synthesis. Systems. Mr. Griffeth earned a BSEE BSEE abbr. Bachelor of Science in Electrical Engineering from Brown University and an MBA MBA abbr. Master of Business Administration Noun 1. MBA - a master's degree in business Master in Business, Master in Business Administration from Harvard Business School Harvard Business School, officially named the Harvard Business School: George F. Baker Foundation, and also known as HBS, is one of the graduate schools of Harvard University. . Lisa Reinhold joins Brainshark from Hummingbird, LTD LTD 1 Laron-type dwarfism 2 Leukotriene D 3 Long-term depression, see there 4. Long-term disability . where she was vice president of customer support and services of the Decision Portals Division. Reinhold led Hummingbird's global support operation and the educational and consulting service Noun 1. consulting service - service provided by a professional advisor (e.g., a lawyer or doctor or CPA etc.) service - work done by one person or group that benefits another; "budget separately for goods and services" divisions. While at Hummingbird, she successfully implemented a global customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) solution, a web-based customer knowledgebase and a 24x7 on-demand support system. Previously, Reinhold was director of technical services of Texas Microsystems. She also held positions at Digital Services Corporation and Electronic Data Systems. Ms. Reinhold earned a BS from the University of Florida University of Florida is the third-largest university in the United States, with 50,912 students (as of Fall 2006) and has the eighth-largest budget (nearly $1.9 billion per year). UF is home to 16 colleges and more than 150 research centers and institutes. . About Brainshark, Inc. Brainshark, Inc. is the leading provider of self-service rich-media communication solutions that add the power of the spoken word to web-based business communications. Thousands of business professionals use Brainshark's platform and integrated self-service solutions to quickly author and instantly deliver compelling, rich-media content over the Internet, while building a secure on-line database of editable, reusable and sharable corporate knowledge assets. Brainshark's innovative technology and comprehensive solutions are empowering enterprises, including Progress Software Corporation and SilverStream Software Inc., to address the overwhelming demand for effective and immediate communications. Using Brainshark, customers seize competitive advantage by quickly adopting rich-media solutions as an integral part of their business communications. Brainshark's corporate headquarters are located in Burlington, MA. Visit www.brainshark.com to receive comprehensive information on Brainshark and to try the Brainshark solution free for 15 days. |
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