Brainshark Enables the Rapid Delivery of Information Sparked by the Recent Pension Protection Act.

Legislation Drives Need for Timely, Customized, Trackable Communication Through Many Levels of Distribution and to Varied Audiences

WALTHAM, Mass. -- Brainshark, the leader in on-demand communications that enable sales and marketing effectiveness, is leveraging its proven success to help financial services firms more effectively communicate to their channels and plan participants as they respond to the recent pension legislation. Brainshark has extensive experience in helping financial services companies rapidly deliver compelling, consistent, customized messages to their various constituents. Organizations can now leverage Brainshark's critical best practices expertise and enabling technology to proactively respond to the Pension Protection Act.

Alongside important changes regarding Defined Benefit programs, the Pension Protection Act of 2006 includes measures to encourage participation in Defined Contribution plans such as employer-sponsored 401k plans. Financial Services companies and benefits consultants are now faced with the task of communicating these important changes to their many constituents: broker channels, plan sponsors, participants and employees.

"With employers given new flexibility to auto-enroll employees in Defined Contribution plans, what's at stake for 401K providers is a large new market of participants," said Mike Ma, Principal, kasina, "Financial services organizations who are able to quickly respond to the needs of their many constituents with the type of education and information that is most valuable to them stand to benefit in this newly opened playing field."

Brainshark helps organizations deliver important communications regarding the implications of the Pension Protection Act. Brainshark solutions are being used to:

* Train channels about what the changes mean for them and how to talk to their clients about 401K offerings.

* Help providers and brokers educate plan sponsors about the decisions and changes they will need to make.

* Help plan sponsors and HR organizations educate employees about important changes to their plans and the options available to them, and track who has viewed the information.

"When our 401k provider first delivered participant education to us via Brainshark, we realized that this type of delivery could also be effective for many of our employee communication needs," said Laurie Augustyn-Fier, NES Rentals Holdings, Inc. "When reaching out to our dispersed workforce across many time zones and schedules, Brainshark enables us to more efficiently deliver important information in a consistent and personal way, and the reporting tells us how effectively we've reached our employees."

"Brainshark makes what can be an overwhelming process much more manageable and successful for all parties affected by this recent law," said Joe Gustafson, CEO, Brainshark. "Among all the ways that firms reach plan participants today, our customers' experience demonstrates participants' strong preference for receiving education on demand at their own schedule; and in a format that makes the information understandable and engaging."

About Brainshark, Inc.

Brainshark, Inc. is the leading provider of on-demand communications that enable sales and marketing effectiveness. Our patented technologies and suite of offerings empower people to create, manage, and share on-demand presentations that combine voice, visuals, and documents for high-impact viewing anytime, anywhere. Providing secure, enterprise-class applications for today's global organizations as well as cost-effective, flexible solutions for the small businessperson, Brainshark is the solution of choice for any organization focused on increasing revenue and reducing costs through faster and more effective communications.