Brainshark Awarded Software Business Magazine's ''Best Product Development Strategy'' Award; Leader in OnDemand Communications Recognized for Best in Class Approach to Product Development.

WALTHAM, Mass. -- Brainshark, the leader in on-demand rich-media communications solutions, today announced it has been awarded the of Software Business Magazine's "Best Product Development Strategy" award. The Software Industry Awards are sponsored by Software Business Magazine and recognize leaders who have demonstrated innovative accomplishments and shown proven business success. Brainshark will be acknowledged at an awards ceremony during the Software Business 2005 Conference in Tampa, Florida.

"We were thoroughly impressed by Brainshark's submission for this category and their visionary approach to product development," said John Cargile, Editor, Software Business Magazine. "Brainshark entered the market after recognizing a significant industry need, and have been able to continuously deliver innovative products to help customers drive organizational success."

Brainshark's core technology helps companies solve the problem of how to deliver business and product knowledge quickly and effectively to their employees, channels, customers, and partners using rapidly-delivered, on demand rich media. The Brainshark Platform enables businesspeople to create, deliver, manage, and track voice-enriched on demand presentations. Building upon these core capabilities, the company has launched multiple products that help organizations incorporate rich media into their sales, marketing, and training programs; including Brainshark Rapid Learning(TM), Interactions(TM), and Brainshark Sales Campaigns(TM). Recognizing that on demand or asynchronous communications are just one of the ways that workers communicate each day, Brainshark introduced integration with real-time applications such as live web conferencing, presence and instant messaging, allowing viewers of on-demand presentations and courses to instantly escalate to real-time discussion with presenters. In order to help companies drive better results from their investment in other applications such as CRM and LMS systems, Brainshark's open architecture and APIs have enabled customers to drive enhanced communications through those applications for more effective selling and training. Through each of these innovative solutions, Brainshark enables companies to accelerate business success using more effective communications throughout their business process.

"Since the inception of the company in 1999, Brainshark has been focused on developing products that set the standard for on-demand communication and drive market innovation," said Joe Gustafson, CEO, Brainshark. "While this award is a true testament to the hard work invested by our team, it also supports our principle to continually innovate to meet the needs of companies who are looking for a stronger, more robust means of communicating with their employees, partners and customers."

Brainshark's Founder and Chief Executive Officer, Joseph Gustafson will participate in a panel discussion entitled "The On-Demand Software Model: Who, What, When & How", to be held on November 2, 2005 at 10:45 a.m. EDT at the Software Business 2005 Conference, Tampa Florida. Participants in this panel discussion will also include: Karen Leavitt, Vice President of Marketing of Intranets.com and co-chair of the SIIA software board, Adam Miller, Co-Founder, President and CEO of Cornerstone OnDemand and Jonathan Tang, President and Co-Founder of Salesnet. Additional details can be found in the conference program at: http://www.softwarebusinessonline.com/images/SB05overview.pdf

About The 2005 Software Magazine's Industry Awards

The 2005 Software Industry Awards recognize company excellence in key business areas. Awards this year will be presented to EMC, SolidWorks, Thor Technologies, RSA Security, SSA Global, Cornerstone OnDemand, Novell, CNET, Protexis and Sage Software. The 2005 Software Industry Award winners will be recognized at an awards ceremony during Software Business 2005, November 1-2 in Tampa Florida. Software Business is a business and technology magazine serving the software industry. Software Business readers are executives, managers and decision makers of software companies.

About Brainshark, Inc.

Brainshark, Inc. is the leading provider of on-demand rich-media solutions that enable companies to communicate business knowledge quickly and consistently. The Brainshark Communications Platform empowers the average business professional to create, manage, and share on-demand presentations that combine voice, text, graphics, and business documents. With its enterprise-class content management, security, and standards-based API's, Brainshark is the choice of global companies to communicate faster and more effectively with their employees, customers and partners. Companies are increasing revenue and reducing cost using Brainshark solutions for sales, marketing, training, and corporate communications. For more information, visit www.brainshark.com.