Brainshark Announces CRM Integration Offering to Increase Sales Effectiveness; Leader in On-Demand Rich Media Takes CRM to Another Level by Providing Sales Reps with Enhanced Communication Tools and Instant Reporting Directly from Their CRM Desktop.

WALTHAM, Mass. -- Brainshark, the leader in on-demand rich-media communications solutions, today announced the availability of its CRM Integration offering as well as a turnkey solution for integration with SalesForce.com. For organizations who invest in CRM systems as a means to gain visibility into their sales pipeline and manage customer information, this integration provides more powerful, value-added capabilities for the largest contingent of CRM users: sales representatives themselves. Now, sales reps are enabled to sell more effectively by delivering more valuable, higher-impact communications to their customer and prospect contacts, and can receive instant notification of response to better prioritize follow-up activities - all from within their existing CRM application.

"Sales reps have long embraced Brainshark as a way to deliver more meaningful, personal, and attention-getting communications to their prospects throughout the sales process," said Joe Gustafson, CEO and founder, Brainshark. "This integration not only empowers reps with a means to drive sales momentum directly from the application where their company is encouraging them to spend their day; but organizations pursuing the vision of CRM can deliver more direct value to their users and encourage more frequent use and deeper adoption."

Today, Brainshark is being used by leading companies to communicate with prospects, customers, and channels by delivering engaging on-demand presentations that educate, spark interest, and drive response. By integrating Brainshark's on-demand rich media solution with existing CRM applications, salespeople with have the ability to:

--Increase sales reach. Brainshark enables salespeople to get their message and that of their company's best subject-matter-experts in front of a greater number of people than they would otherwise be able to reach in the course of their day and generate a greater number of revenue opportunities.

--Prioritize sales follow up. Closed-loop reporting to the CRM desktop lets salespeople know exactly who to call first, armed them with the knowledge of who has expressed the greatest interest in their message.

--Accelerate sales conversations. Prospects who view a company's Brainshark-delivered presentations gain a base level of understanding about product offerings and other concepts, enabling salespeople to begin conversations at a more advanced level and accelerate to next steps.

How It Works

When a sales representative pulls up the name of an existing prospect or customer contact within the CRM application, he or she can then select from a list of available on-demand presentations that they, their marketing team, or other experts in their company have created; and deliver a link to the presentation within an email to the particular contact. Once a contact views the presentation, the sales rep will immediately receive a notification within their CRM dashboard that indicates how much of the presentation the individual viewed, and establishes an alert or task for the rep to follow up in a timely manner.

Availability

Designed with a Web Services framework, Brainshark can be integrated with any existing CRM system. The turnkey integration with Salesforce.com can be quickly activated to enable commonly-used tasks and reporting. Further integration within Salesforce.com and integration of other CRM systems requires a needs assessment by Brainshark Professional Services.

For more information about Brainshark and CRM, visit: http://www.brainshark.com/m/products/crm.asp

About Brainshark, Inc.

Brainshark, Inc. is the leading provider of on-demand, rich-media solutions that enable companies to communicate business knowledge quickly and consistently. The Brainshark Communications Platform empowers the average business professional to create, manage, and share on-demand presentations that combine voice, text, graphics, and business documents. With its enterprise-class content management, security, and standards-based API's, Brainshark is the choice of global companies to communicate faster and more effectively with their employees, customers and partners. Companies are increasing revenue and reducing cost using Brainshark solutions for sales, marketing, training, and corporate communications. For more information, visit www.brainshark.com.