Brainrush Invests $5 Million in Surgery.com; New Partnership Promises Innovation, Expansion of Elective Procedure Website.Business & Technology Editors SALT LAKE CITY--(BUSINESS WIRE)--May 16, 2000 Surgery.com (www.surgery.com), the premier online information and referral source for elective surgery elective surgery Surgery Any operation that can be performed with advanced planning–eg, cholecystectomy, hernia repair, colonic resection, coronary artery bypass , today announced a partnership with Brainrush (www.brainrush.com), a leading vertically integrated incubator of global Internet-related businesses. Brainrush has invested $5 million in Surgery.com and this powerful new alliance will accelerate and dramatically expand the growth of Surgery.com, a website that has already established a solid market presence as a leading online health service. Surgery.com and Brainrush will expand the strategic market potential of the site and develop and implement constructive service enhancements that diversify the scope of services to both physicians and consumers. Surgery.com will be expanding to include dermatology dermatology (dûrmətŏl`əjē), branch of medicine concerned with diagnosis and treatment of diseases and disorders of the skin. , cosmetic dentistry Cosmetic Dentistry Definition Cosmetic dentistry includes a variety of dental treatments aimed at improving the appearance of the teeth. Purpose and ophthalmology ophthalmology (ŏf'thălmŏl`əjē), branch of medicine specializing in the anatomy, function and diseases of the eye. Ophthalmologists specialize in the medical and surgical treatment of eye disorders, vision measurements for in their scope of information and referral service. "Having achieved our goals as a comprehensive resource for plastic surgery information and referrals, we are excited about the potential for expanding into a variety of other elective health areas," said Dr. Eric Welling, founder of Surgery.com. "With this infusion of capital and Brainrush's proven expertise, Surgery.com can dramatically expand marketing and business development strategies." Since the company's inception in 1995, Surgery.com has recorded 40 million hits annually. An information and referral service for consumers considering elective, reconstructive, plastic and cosmetic surgery cosmetic surgery, plastic surgery for cosmetic purposes, such as the improvement of the appearance of the face by removing wrinkles or reshaping the nose. , Surgery.com has tracked approximately 2.5 million user sessions A count of how many times all users access a Web site regardless whether the same person came back several times during the measurement period. If a user leaves and returns within a short time, some systems count those sessions as one. Contrast with unique visitors. See also user session. and averages 20 minutes of interactivity per user. Surgery.com also provides over 1,200 plastic surgeons plastic surgeon A surgeon specialized in reconstruction or cosmetic enhancement of various body regions, most commonly the face–nose, chin, and cheeks, breasts and buttocks; PSs remove fat deposits through liposuction; PSs reduce scarring or disfigurement with opportunities to market and demonstrate their unique qualifications and skills to potential patients. "Surgery.com is an innovative and visionary Internet business, and an ideal partner for Brainrush," said Douglas Park This article is about the stadium in Hamilton, Scotland. For the small town near Sydney in New South Wales Australia, see Douglas Park. For the Chicago park, see Douglas Park (Chicago). , President and Chief Investment Officer of Brainrush. "We are extremely excited about this alliance and look forward to working together to achieve a new standard of quality and service excellence for online health businesses. This partnership will allow us to further expand our leadership position in this industry." Surgery.com plans to unveil a redesigned website by September 2000. About Surgery.com Surgery.com is a private corporation based in Salt Lake City, UT. Surgery.com's mission is to educate and empower individuals seeking elective surgery. By providing patients with current, accurate information about cosmetic or aesthetic surgical procedures Surgical procedures have long and possibly daunting names. The meaning of many surgical procedure names can often be understood if the name is broken into parts. For example in splenectomy, "ectomy" is a suffix meaning the removal of a part of the body. "Splene-" means spleen. , Surgery.com helps patients objectively define their expectations and meet their goals to enhance their physical appearance. Patients can now select a cosmetic surgeon based on objective information and actual before and after photos. Other websites owned by Surgery.com include www.PlasticSurgery.com, www.CosmeticSurgery.com, and www.BodyElectric.com. The Company's telephone number is (800) SURGERY. E-mail can be directed to comments@surgery.com. Additional information about Surgery.com and a description of the services offered can be found at www.surgery.com. About Brainrush Brainrush is a leading vertically integrated incubator of global internet-based companies. Brainrush creates, funds, and accelerates the launch of e-businesses and wireless Internet technologies worldwide. Brainrush is the first company to simultaneously incubate incubate /in·cu·bate/ (in´ku-bat) 1. to subject to or to undergo incubation. 2. material that has undergone incubation. in·cu·bate v. 1. Internet start-ups in the U.S, China, Japan and Korea. Currently, there are 19 companies in the Brainrush network with positions in the business-to-consumer, business-to-business, and Internet service and infrastructure markets. Brainrush funded and incubated mySimon, which was acquired by CNET (body) CNET - Centre national d'Etudes des Telecommunications. The French national telecommunications research centre at Lannion. in February 2000. Other network companies include KillerBiz, Mindstack, A2OL, iRenew and Clean Offer. For inquiries, please contact Michael Cho, Vice President of Business Development at 510-302-1440, mcho@brainrush.com or visit brainrush.com for more information. |
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