Braindock Communications Inc. Formed to Support Electronic Software Delivery On the Internet.NEW YORK--(BUSINESS WIRE)--March 17, 1999--New World Technologies, Inc. today announced the spin-off of its ESD (1) (Electronic Software Distribution) Distributing new software and upgrades via the network rather than individual installations on each machine. See ESL. division (Electronic Software Delivery) which has been incorporated as BrainDock Communications Inc. for distributing software titles across the Internet. BrainDock provides a full Internet commerce solution allowing software publishers to provide their titles to Internet retailers. It is these retailers who offer them for sale and download at their web sites. Internet based consumers are increasingly downloading their software purchases, rather than choosing boxed delivery, eliminating shipping costs and inventory delays. This reflects IDC Corporation's growth projections of $5.9 billion in ESD sales by 2001. Addressing this global shift toward online retailing, BrainDock will provide digital distribution for its growing network of publishers and resellers, with an initial focus in the mobile computing Using a computing device while in transit. Mobile computing implies wireless transmission, but wireless transmission does not necessarily imply mobile computing. Fixed wireless applications use satellites, radio systems and lasers to transmit between permanent objects such as buildings arena. The BrainDock network offers an extensive range of titles across the mobile computing sector which is largely dominated by Psion's handheld computers A computing device that can be easily held in one hand while the other hand is used to operate it. The Palm devices are a popular example. See Palm, smartphone and palmtop. , 3Com's Palm organizers, and Microsoft's Windows CE (Windows Consumer Electronics) Microsoft's version of Windows for handheld devices and embedded systems that use x86, ARM, MIPS and SHx CPUs. Windows CE .NET superseded Windows CE 3.0. devices. Availability of PC and Mac software will be facilitated in the near future. In a breakthrough for Psion's EPOC A 32-bit operating system for handheld devices from Symbian Ltd., London, (www.symbian.com). Used in Psion and other handheld computers, it supports Java applications, e-mail, fax, infrared exchange, data synchronization with PCs and includes a suite of PIM and productivity applications. platform, BrainDock brings a full offering of related software titles to the electronic market. Distribution rights have been secured with major Psion software developers including Psion Computers, and PalmTop palmtop or hand-held personal computer, lightweight, small, battery-powered, general-purpose programmable computer. It typically has a miniaturized full-function, typewriterlike keyboard for input and a small, full color, liquid-crystal display Software, and negotiations proceed with Purple Software Purple software is an eroge brand under the publisher Clear Blue Communications. This brand established under the publisher JAST in 1998, and transferred to Clear Blue Communications in 2001. . Psion Computers Plc. (www.psion.com), manufacturer of the award winning Psion Series 3 and Series 5 handheld computers, is looking to supply BrainDock with its titles for electronic distribution to interested parties. "This is a fundamental step forward in providing our software titles to an evolving digital marketplace," says Claes Bergstedt, Sales Director of Psion Computers. Palmtop Software Ltd., primary publishers for Psion and WindowsCE platforms are equally enthusiastic. "We have witnessed a significant growth in our software sales since taking our products digital on the BrainDock network'" says Corinne Vigreux, Marketing VP of Palmtop Software. " We now want to see them on as many Internet store fronts as possible. With the ease of participation offered by BrainDock, it as an ideal route to market." Retailers on the BrainDock network include New World Technologies, Inc. (www.nwt.com) and Palmtop Software Ltd. (www.palmtopsoftware.com), with the Widget Pronounced "wih-jit," for decades, the term has been a popular word for a generic "thing" when there is no real name for it. It is often used to describe examples of made-up products along with other fictitious names; for example, "10 widgets, 5 frabbits and 2 dingits. group to follow shortly. Retailers wishing to join the network can expect a projected live date of April 15, 1999. The BrainDock network is a portal for publishers to distribute their titles to Internet retailers, and retailers to offer them to consumers. This overcomes the technology barriers faced in participating in ESD sales. A commerce server facilitates transactions and provides a secure commercial web site for credit card fraud Credit card fraud is a wide-ranging term for theft and fraud committed using a credit card or any similar payment mechanism as a fraudulent source of funds in a transaction. The purpose may be to obtain goods without paying, or to obtain unauthorized funds from an account. filtering, validation, and download delivery directly to the end-user. "We will soon offer a range of digital products from software titles to music." says Jonathan Glaser, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of BrainDock. "The beauty is that we provide everything from electronic warehousing of software to hosting our retailers on-line stores. This is selling made easy, where the cost of participation is minimal and the upside is staggering. As our base of software titles grows, our resellers can simply add these to their storefront. In fact, the only real cost for a retailer or publisher is the potential lost revenue of choosing not to participate." Publishers can make their titles immediately available, while joining Internet retailers can offer sales from their web sites by April 15, 1999. |
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