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Brainboxes Tailors a Bluetooth Retail Solution for Microvision's Flic Bar Code Scanner.


Business Editors/High-Tech Writers

LIVERPOOL, England--(BUSINESS WIRE)--June 8, 2004

Brainboxes, specialists in Bluetooth and serial technologies, today announced it is supplying a customised Bluetooth solution to Microvision, Inc., the Washington State-based leader in high-resolution scanned beam display and imaging systems. Brainboxes' Bluetooth converter being supplied to Microvision provides a simple way to convert any computer with a serial port into a wireless system, since, unlike some adaptors, it requires no software on the host terminal and no difficult configuration.

Microvision is making available the Brainboxes Bluetooth converters with its Flic(R) Cordless Bluetooth Laser Bar Code Scanner A device specialized for reading bar codes and converting them into either the ASCII or EBCDIC digital character code. Pen scanners, also known as wand scanners, were the first type of bar code scanner developed in the 1970s.  and is now starting to supply them for point-of-sale (POS (1) See point of sale and packet over SONET.

(2) "Parent over shoulder." See digispeak.

POS - point of sale
) terminals such as those made by NCR (NCR Corporation, Dayton, OH, www.ncr.com) A technology company specializing in financial terminal transactions, retail systems and data warehousing. Until the late 1990s, NCR was heavily invested in the hardware side of the industry, known worldwide as a major manufacturer of computers  and IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) . To meet Microvision's specific requirements, Brainboxes has provided bespoke be·spoke  
v.
Past tense and a past participle of bespeak.

adj.
1. Custom-made. Said especially of clothes.

2. Making or selling custom-made clothes: a bespoke tailor.
 Bluetooth firmware, and has made specific modifications to its standard plug-and-play RS232 to Bluetooth converter, the BL-521.

The BL-521 becomes a wireless basestation for connection between the POS terminal and Microvision's Flic Cordless Laser Bar Code Scanner - allowing the user to roam freely within a range of 100m or more from the terminal - and with virtually unlimited range, using the Flic Scanner's auto-reconnect feature and onboard 500 bar code memory. Brainboxes BL-521 contains a Class 1 Bluetooth device (Class 1 devices have a wireless operating range of at least 100m), and includes all the Bluetooth intelligence for the terminal, allowing the Flic scanner to connect to POS equipment without any configuration. Delivery has started and production is scheduled to ramp up Ramp Up

To increase a company's operations in anticipation of increased demand.

Notes:
A company might 'ramp up' operations if they just signed a contract creating substantially more demand for their product.
See also: Demand, Economies of Scale
 in Q3 and Q4, 2004.

Ed Millet, senior product manager for Microvision commented, "Brainboxes has provided customised technology to meet our requirements and the solution they came up with provides exactly what our customers need - the easiest possible route for Bluetooth-enabling POS terminals to work with our Flic scanners." Millet continued, "We have been extremely pleased with level of commitment to quality and satisfaction we have received from Brainboxes".

Eamonn Walsh, managing director of Brainboxes, commented, "Brainboxes has vast experience in customising serial and Bluetooth devices to our customers requirements so relished the challenge presented by Microvision." Walsh continued, "The BL-521 is seeing rapid take up in industrial and retail applications since it requires no configuration to be applied to cable-inconvenient, cable-averse or cable-impossible applications. The convenience and cost-effectiveness of Bluetooth wireless technology means it is seeing a much wider take up in these applications".

About Brainboxes

Established in 1984, Brainboxes is one of the leading PC communication card developers and manufacturers in the World. Headquartered in Liverpool, UK, it has a team of highly qualified software and hardware designers, matched by a world-class volume manufacturing facility.

The company develops and owns all of its own core technologies, including USB USB
 in full Universal Serial Bus

Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer.
, CompactFlash, PCMCIA (Personal Computer Memory Card International Association, San Jose, CA, www.pcmcia.org) An international standards body and trade association that was founded in 1989 to establish a standard for connecting peripherals to portable computers. PCMCIA created the PC Card. See PC Card. , RS232 and PCI (1) (Payment Card Industry) See PCI DSS.

(2) (Peripheral Component Interconnect) The most widely used I/O bus (peripheral bus).
 products. It is at the forefront of developments in serial card and wireless technology. Current customers include IBM, Fujitsu, Reuters, Acer, Smart Modular, Agilent, and BT.

Further information is available from Brainboxes website at www.brainboxes.com

Brainboxes(TM) is a trademark of the Brainboxes company. Other product or service names mentioned herein are the trademarks of their respective owners.

About Microvision

Headquartered in Bothell, Washington, USA, Microvision Inc. is the world leader in the development of high-resolution displays and imaging systems based on the company's proprietary silicon micro-mirror technology. The company's technology has applications in a broad range of military, medical, industrial, professional and consumer products.

Microvision has been working with Canon, BMW BMW
 in full Bayerische Motoren Werke AG

German automaker. Founded as an aircraft engine manufacturer in 1916, the company assumed the name Bayerische Motoren Werke and became known for its high-speed motorcycles in the 1920s.
, the Electronics Research Lab of Volkswagen of America Volkswagen of America (VWoA) is the U.S. subsidiary of the Volkswagen automobile company in Germany. Formed in April 1955 in Englewood Cliffs, New Jersey to standardize dealership service in the United States, it grew to 909 Volkswagen dealers in the United States by 1965 under the  and others to develop a number of display and image capture product applications based on its proprietary scanned beam technology.

Further information is available from Microvision website at www.microvision.com

Photo ref: PEM (Privacy Enhanced Mail) A standard for secure e-mail on the Internet. It supports encryption, digital signatures and digital certificates as well as both private and public key methods. Not widely used, work on PEM later evolved into S/MIME. See MIME. 4039

http://www.brainboxes.com/downloads/Microvision.jpg

NOTE TO EDITORS: In the email address noted in the Microvision contact details for this news release, there is an "underscore" between ed and millet. This symbol may not appear properly in some systems.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jun 8, 2004
Words:650
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